The SILVER Project Gives Back to Gift of Life
The goal of the SILVER Project is simple: mobilize a social network to help those in need. In 2010, a photography calendar was created to benefit the Gift of Life Bone Marrow Foundation. Overnight, the Silver Project went viral, raising over $25,000 for Gift of Life. Their mission continues this year, and they are even more committed to motivate, inspire, remind, and give back.
- New York, NY (1888PressRelease) November 29, 2011 - The SILVER Project's creators, Stacey and Jason Lewis, lost their father, Don, to Leukemia after bone marrow transplant complications in February 2009. In honor of Don's memory and a motivation to give back to those suffering from leukemia and other blood related cancers, they, along with two other partners, Avi Karesh and Stephanie Markell, created The Silver Project.
Stacey Lewis had an inspired idea to create a calendar of the photography of Stephanie Markell, a third SILVER Project partner, to benefit Gift of Life Bone Marrow Foundation. The simple idea of creating a photography calendar based on the pictures blossomed overnight into a reality. Two weeks after its creation, The Silver Project sold over one thousand copies of the calendar, raising more than $25,000 for the Gift of Life. 100% of the net proceeds from the sale of the calendar helped clear over 350 donor kits off the waitlist, and one of the kits sponsored went on to be a perfect match for a patient in need.
Their mission is straightforward: Motivate. Inspire. Remind. Give Back. They continue to do all of these things by continuing to give back and creating another calendar for 2012, again donating all of the net proceeds to Gift of Life. This year, they made it into a contest, encouraging people from around North America to participate and submit an inspirational photo. The fSTOP Cancer Photography + Art Contest had over 300 submissions. The Calendars are currently on sale, and they hope to surpass last year's accomplishments and to spread the awareness of Gift of Life and our mission.
About Gift of Life: Gift of Life originated in 1991 when its founder, Jay Feinberg, was diagnosed with an aggressive form of leukemia. Jay's only hope of survival was a bone marrow transplant, and four years after his diagnosis, his match was found when the 60,000th person was tested at the very last recruitment drive held on his behalf. Today, Jay remains committed to saving the lives of others by increasing the number of bone marrow donors in the worldwide registry. Gift of Life is among the top international registries, with more than 189,000 potential volunteer donors, and is responsible for facilitating more than 2,300 bone marrow transplants.
For more information about The SILVER Project, please visit www.facebook.com/TheSilverProject. For more information about Gift of Life Bone Marrow Foundation, please visit www.giftoflife.org
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