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PR Title:	The SILVER Project Gives Back to Gift of Life
PR Summary:	The goal of the SILVER Project is simple: mobilize a social network to help those in need. In 2010, a photography calendar was created to benefit the Gift of Life Bone Marrow Foundation. Overnight, the Silver Project went viral, raising over $25,000 for Gift of Life. Their mission continues this year, and they are even more committed to motivate, inspire, remind, and give back.

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