Zicom's becomes the "Bigg Boss" of CCTV after Affiliation with Color's "Bigg Boss" taking the Business to New Heights
The partnership with Daily Reality Show 'Bigg Boss' resulted in the rise of the sales of CCTV Equipments.
- (1888PressRelease) December 18, 2012 - Zicom's innovative tie- up with Bigg Boss Season 6 has proven that the brand's message of 'feel safe' has been accepted by the viewers with the company recording a phenomenal 25% increase in direct sales and 43% increase in CCTV sales since the show has been on air. Zicom- leader in the field of Electronic Security has been Pioneers of security in the India and continues to create benchmarks in the industry.
Speaking on the occasion, Mr Pramoud Rao, Managing Director, Zicom, said "The idea of this innovative marketing tie- up was to let people know the importance of CCTV Systems in their daily lives and the benefits of having round- the-clock security that keeps an eye on every detail even when you are not watching.
The partnership with Bigg Boss reflects Zicom's pioneering acumen in the field of security- be it for surveillance or innovative strategies. Furthermore, going by the increase in our sales numbers, we can safely say that the message has been well received by the viewers and resonates well with our overall growth plan. Going forward, we'll continue to find more innovative ways to reach our prospective customers and reiterate the need for security in the country."
Zicom's partnership with Bigg Boss is natural as the company offers the latest technology for surveillance and security, the key aspect of Bigg Boss. The partnership also highlights one of Zicom's other unique service- Security as a Service (SaaS), a one of its kind surveillance system, which goes beyond the mere CCTV camera's and offers round- the- clock eye on the property.
This is another feather in the cap of Zicom, which has a history of many firsts including being the first Electronic Security Systems Company to get listed on the Indian Bourses, to introduce Wireless Security Systems in India, to launch Zicom SaaS Pvt. Ltd. where Security as a Service is offered to Retail Chains and Banks, etc.
Since the beginning of the partnership with Bigg Boss, Zicom's channel business has gone up by 25% and direct sales business and other service based division has together seen a rise of around 43% in the sales of CCTV business.
About Zicom Electronic Security Systems Ltd-
Established in 1995, Zicom Electronic Security Systems Ltd is the pioneer in Electronic Security with many firsts to its credit in India. The only listed Security Company in India and the first to introduce Wireless Security Equipments in the Home and Retail segment, Zicom is the market leader with its innovative array of reliable, state-of-the-art products and solutions. Apart from end-to-end product Solutions supplied to nearly 350 cities in India, the company possesses the country's first Command & Control (service) centre.
The robust roster of clients attest to Zicom's unmatched operational excellence and after-sales service, making the company synonymous with electronic security services in the country. Distinct innovations in marketing electronic security systems and services have established Zicom as an award-winning leader in India's security domain.
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