'Here There Be Monsters' to Help Brands Explore Uncharted Design/Digital Territory
(1888PressRelease) March 11, 2009 - INDIANAPOLIS, IN – Integrated advertising agency Young & Laramore (Y&L) today announced the launch of Here There Be Monsters, a new division dedicated to pushing the continually evolving boundaries of design and digital. Led by Co-Managing Directors Bryan Judkins and Trevor Williams, who both maintain dual roles as Associate Creative Directors at Y&L, Here There Be Monsters will further enhance the agency's design expertise and digital capabilities to serve both existing Y&L clients and new clients exclusive to the division.
"Here There Be Monsters refers to the warnings sea captains and mapmakers placed on old maps to denote unexplored or uncharted territories," said Judkins. "Brands are always looking to differentiate themselves and to find new ways to engage consumers, and that is truer in this current economy than ever before. This unit will help marketers guide brands through the untapped potential of creative design and digital marketing." Williams added, "Design spans words, pixels and paint – putting it at the heart of everything we do and making it the engine of every medium we touch. Our goal was to create a new studio that formalizes design-led thinking, backed by the full strategic resources of Young & Laramore, to create beautiful and intelligent design solutions for both Y&L's clients and a new roster of brands on the verge."
Here There Be Monsters' design and digital capabilities include:
• Product Branding
• Identity
• Packaging
• Branded Environments
• Digital Media
"At first we were skeptical about the recommendation to completely recreate our product packaging and identity, but Y&L has opened our eyes to the design potential of our brand – and the impact has been phenomenal," said Tim Burleson, Partner and Chief Operating Officer of Ugly Mug Coffee Co. "Here There Be Monsters will give emerging brands like ours a unique and visual presence in the cluttered brand universe, and the opportunity to work with leading industry talent."
Paying homage to its name origins, the website for Here There be Monsters – www.heretherebemonsters.com – uniquely uses Google Maps technology to navigate through the regions of work. The new site showcases beautiful design work for clients including Brizo faucets, Ugly Mug Coffee Co. and Steak n' Shake. The one-page site also features an expiration date that marks the next date the site will re-launch with an updated look, which represents a core commitment to fresh thinking and never staying in one place too long.
About Here There Be Monsters
Here There Be Monsters, a division of integrated ad agency Young & Laramore, is a cross-discipline design studio dedicated to pushing boundaries, creating culture and opening minds. The division works with leading and emerging brands to explore the uncharted and unexplored areas in the continually evolving areas of design and digital. For more information, please visit: www.heretherebemonsters.com
About Young & Laramore
Young & Laramore is a full service agency providing strategic marketing, account planning, creative, media planning and buying, and public relations. Young & Laramore works from a disciplined branding process that eliminates category conventions and approaches every problem from the perspective of our client's customers. To learn more, visit: www.yandl.com
'Here There Be Monsters' to Help Brands Explore Uncharted Design/Digital Territory 
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