You Can Thrive! Launches Pink for People
Just in time for National Breast Cancer Awareness Month, You Can Thrive! Foundation (YCT) launches their new awareness campaign, Pink for People. Pink for People is a creative campaign designed to raise awareness about their programs by connecting caring faces to their purpose.
- (1888PressRelease) October 02, 2011 - You Can Thrive! is an innovative volunteer-based foundation that runs programs to directly support people with breast cancer at any stage of their diagnosis. They facilitate free integrative services such as nutrition education, acupuncture, reflexology, advocacy and massage in a nurturing space for people to retreat to every week. 100% of the money received goes directly to providing services.
Pink for People is an idea inspired by the notion that being Pink for People is being someone who cares about people with cancer. It's that simple. YCT is producing a still photography campaign that tells the world that if you're Pink for People, you are someone who supports the work they do on behalf of survivors everywhere.
This stark visual campaign will beautifully highlight a wide spectrum of people including actors and musicians, athletes, business leaders, power couples, breast cancer survivors and current participants in the You Can Thrive! integrative programs. Mark E. Sackett of Branding Agency Reflectur (http://www.Reflectur.com), along with filmmaker Lori Benson (www.deartalula.com) and a creative team, will donate 100% of their services because they too are Pink for People. The photo shoot for this campaign will take place on Sunday October 2, 2011 in New York City. Pink for People will kick off with an event on October 13, 2011 from 6-9pm at Brics Madison located at 535 Madison Avenue at 54th Street NYC.
About You Can Thrive!
YCT founded in 2005 by Luana DeAngelis Halpern, after herself being diagnosed with invasive cancer, is a Breast Cancer Foundation and wellness center that creates resources to alleviate the psychosocial and physical distress of breast cancer survivors especially those underinsured and financially strained , by providing free and low-cost patient-centered educational and wellness programs to promote better health after breast cancer.
For additional information on You Can Thrive! or this campaign, please visit www.youcanthrive.org or contact Buzz Brand Marketing.
Contact:
Buzz Brand Marketing
212.360.0399 (phone)
Marisa King-Redwood, mking ( @ ) buzzbrandmktg dot com
Milady Andrews-Morgan, mamorgan ( @ ) buzzbrandmktg dot com
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