Yogurtland Announces the Opening of Its 150th Store

Self-Serve Frozen Yogurt Franchise Opens 150th Store in Bakersfield, Calif., Continues Strategic Growth Across the Country. End Quote

Bakersfield, CA (1888PressRelease) August 13, 2011 - Yogurtland, the leading self-serve frozen yogurt provider in the U.S., announces the opening of its 150th store in Bakersfield, Calif. The Yogurtland Riverwalk Bakersfield store is located at 10930 Stockdale Highway.

After the first Yogurtland opened in 2006, the company began franchising two years later. Today, Yogurtland has 150 locations in 16 states and U.S. territories. By the end of this year, the company projects that there will be more than 200 stores worldwide.

"This is only the beginning," said President and CEO Phillip Chang. "We have a lot of work ahead of us, and we're blessed to have a talented team that's motivated and experienced."

At the company's annual franchise conference this past May, Chang announced Peter Bassi, former chairman of Yum! Restaurants International, and Tom Davin, former CEO of Panda Restaurant Group Inc., as the first members of Yogurtland's newly formed advisory board. Gearing up to open 550 stores by 2015, Bassi and Davin will help develop a long-term strategy to accelerate Yogurtland's growth over the next three years.

About 70 percent of Yogurtland stores are located in the western U.S., but recent openings include two stores in New Jersey and another in Kirkwood, Mo. The franchise development department is currently targeting Illinois, Maryland, Virginia, and North Carolina for growth.

About Yogurtland
Yogurtland is a leader in premium-quality frozen yogurt. Known for its bright, friendly retail locations, Yogurtland offers a self-serve environment where customers have the freedom to create their own servings from a choice of 16 sweet and tart flavors of frozen yogurt and 32 fresh and dry toppings. Founded in 2004 with headquarters in Anaheim, Calif., Yogurtland is the nation's fastest-growing frozen yogurt brand, with 150 locations in the U.S., Japan, Mexico and Guam. For more information about Yogurtland, please visit the company's web site at www.yogurt-land.com.

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