Ybrant Digital Unveils new Facebook 'Quality Control Center'

Ybrant Digital, the global digital marketing company, today unveiled the Facebook Quality Control Center (QCC), a new technology solution for complying with Facebook's latest regulations for advertising on apps. End Quote

Chico, CA (1888PressRelease) May 18, 2011 - The QCC was built on AppNexus, the real-time ad platform for ad networks, demand-side platforms and other online advertising companies, and is designed to protect the user experience and ensure that only the most relevant and acceptable ads are shown to visitors. Ybrant's QCC is an attractive offering for publishers interested in quality display inventory running on their Facebook Applications creative.

"Ybrant Digital enthusiastically took the initiative to develop this new quality control tool for Facebook, and we immediately turned to AppNexus as a nimble technology partner with a flexible ad platform and open APIs which in turn allowed us generate a fast solution," said Yaniv Ben Atia, Ybrant' Digital's CTO."AppNexus and Ybrant are longstanding partners so it was a natural fit for us to work together to help advertisers and ad networks comply with Facebook's new advertising guidelines on its app," said Brian O'Kelley, CEO, AppNexus. "Our goal at AppNexus is to build a flexible and extensible advertising platform that allows companies like Ybrant Digital, and its important partners like Facebook, to rapidly adjust to changes in the advertising marketplace."

Ybrant Digital, the global digital marketing company, today unveiled the Facebook Quality Control Center (QCC), a new technology solution for complying with Facebook's latest regulations for advertising on apps.

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