YasCo Merger Shakes Up Inbound Marketing In South Africa
South African analysts a buzzing over what the merger of two historic rivals will mean for the inbound marketing.
- (1888PressRelease) September 30, 2014 - Cape Town, South Africa - The recent merger of digital marketing agency, YasCo with longtime competitor Media Logik, sees a "new age in the digital marketing game." according to YasCo CEO, Yaseen Burt. The two agencies have been big players in the inbound marketing industry, and have been in tough competition with each other in recent years.
The merger, set to be concluded by the end of 2015, will "bring together 2 agencies that share a passion for creative work, coupled with strong vision and integrity." This is the sentiment of Dave Emerson, MD of Media Logik who has headed the smaller, yet accomplished Media Logik since is birth in 2011. There has been speculation around what the end result of the merger will look like but leadership in both camps have been tight-lipped thus far. "All we can say is that our clients and staff are excited about the new venture and look forward to a brand new dynamic that is sure to make things interesting in the world of digital." comments Burt. The inbound marketing world was taken by surprise by the marriage of two seemingly fierce rivals.
The two inbound marketing agencies have reputations for doing things differently with some fantastic campaigns over recent past. Analysts and commentators are all abuzz over the merger and expect "great creative and strategic work" from the merger. Emerson was also certain to make clear that the recent departure with longstanding client, African Bank had nothing to do with the bank's recent financial concerns and spate of bad publicity.
The deal is speculated to be worth around R250 million with the two agencies ranking in the top 10 most creative and innovative agencies by its peers in 4 consecutive years.
For more information, contact:
Amanda Stern
pr ( @ ) yasco dot com
021 440 0000
www.yasco.com.
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