Yakult Danone India makes an entry in Gujarat
Reinforcing its commitment to the Indian market, Yakult Danone India Pvt. Ltd. announced its expansion in Ahmedabad, Gujarat this week with the launch of Yakult, its globally popular probiotic health drink.
- (1888PressRelease) February 18, 2015 - Ahmedabad - Yakult Danone India Pvt. Ltd. announced its expansion into the largest city of Gujarat, with the launch of Yakult, its globally popular probiotic fermented milk drink in Ahmedabad. Yakult was launched in India in 2007 and is presently available in Delhi NCR, Mumbai, Pune, Nasik, Bangalore, Hyderabad, Chennai, Lucknow, Kanpur, Meerut, Agra, Jaipur, Chandigarh and Punjab.
Speaking on the occasion, Mr. Minoru Shimada, Managing Director, Yakult Danone India said "We are delighted to launch Yakult in the seventh largest metropolitan area in India and the largest city in the state of Gujarat, Ahmedabad.
After the good response we have received from Yakult lovers in a lot of key markets in the country, we have now decided to expand further."
He further added, "Consumers today have become health conscious and are careful about their food intake. We believe that even some small positive changes in our lifestyle can make a big difference in our overall health. Hence, adding probiotics to our daily diet can help us improve our intestinal health."
First launched in Japan in 1935, Yakult is the largest selling probiotic drink globally with more than 30 million people consuming it every day across 30 countries. Yakult contains 6.5 billion beneficial bacteria (Lactobacillus casei strain Shirota) in every bottle. These bacteria reach our intestine alive and improve health. Daily consumption of Yakult helps to boost immunity, and improves digestion. Yakult's efficacy has been established through years of research and it has also received the FOSHU label (Food for specified health uses) from Consumer Affairs Agency, Government of Japan.
Yakult can be enjoyed by everyone, young or old, as part of their daily diet. In India Yakult is priced at Rs.55 for a pack of 5 bottles. It is manufactured at a state of the art HACCP and ISO 9001 certified facility at Sonepat, Haryana, near Delhi. It has a shelf life of 40 days from the date of manufacture when refrigerated.
About Yakult Danone India Pvt. Ltd:
Yakult Danone India Pvt. Ltd is a 50:50 JV between Groupe Danone of France and Yakult Honsha, Japan. The JV was formed in 2005 to manufacture and launch probiotic products in the Indian market. The company pursues it's global mission of contributing to the health and happiness of people around the world, by making people better informed about the positive effect of probiotics on health. Yakult was launched in India in 2007 and is presently available in select cities across India.
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