Wysong and The Green Dog - Innovation in Pet Nutrition Meets Innovation in Sales and Marketing
Innovative pet food manufacturer partners with innovative marketing and promotions company to benegit retailers.
- Philadelphia, PA-NJ (1888PressRelease) June 28, 2011 - For 32 years, Wysong, the "thinking person's pet food," has been supplying the independent pet retailer with innovative diets and supplements for dogs, cats, horses, and ferrets. With the addition of their new Epigen TM starch-free line to their Archetype TM raw dehydrated diet, their Au Jus TM all meat cans, and their Optimal TM mixed kibble and dehydrated raw diet, they have broadened the innovation - to marketing and sales.
Wysong has partnered with Green Dog Promotions, LLC … and now, they will be partnering with their retailers in a whole new way.
A pet industry oriented live marketing and promotions company specializing in retail and consumer promotions, Green Dog has been charged with the task of promoting not only the Wysong product lines but the Wysong retailers as well. It is a revolutionary step - and one designed to guarantee success for all concerned.
"Too often, pet food manufacturers see their responsibilities ending with product placement in a retail outlet when, in fact, that is just the beginning." said Mark Rogers, senior partner at Green Dog. " The truth of the matter is that the success of a product depends on three separate entities - the manufacturer, the retailer, and the consumer - and all in equal measure. The Wysong/Green Dog partnership addresses each by providing the retailers not only with the revolutionary Wysong product lines which give them differentiation from "big box" but, also, the local marketing and promotion necessary to address their specific needs and provide them with that much needed new customer."
Green Dog will be hitting the streets of NJ, DE, Eastern PA and Northern MD in early July. "It is all about relationships, education, and doing things well," Rogers said, "for the Wysong retailers, the pet parent, and most of all, for the animals themselves."
For more information, go to www.wysong.net and www.greendogpromotions.com. Are you an interested pet retailer? Contact Green Dog at 856-405-6192.
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