WS Group is now a Global Adobe Solution Partner
WS has entered a solution partnership with Adobe in August 2015, and will provide integrated digital marketing solutions with the suite to Fortune 2000+ brands, G2C agencies and ISVs across the globe.
- (1888PressRelease) September 09, 2015 - WS Group, a leading provider of enterprise mobility, web content management and digital marketing services across the globe, has entered a solution partnership with Adobe, one of the leading providers of content management software suites. This move will help WS offer large-scale enterprise digital marketing solutions to Adobe clients.
WS will offer content management solutions with Adobe Experience Manager, Adobe Campaign Manager, Adobe Media Optimizer, Adobe Analytics, Adobe Social, and Adobe Target.
With Adobe Experience Manager, WS will help clients consistently deliver high quality digital marketing content and assets across multiple channels in order to drive brand loyalty, delivering an innately responsive and social experience across multiple platforms, both mobile and desktop.
WS will leverage the powerful features offered by the Adobe Campaign Manager to manage client's marketing content and monitor performances of all digital marketing campaigns, using marketing automation tools to boost campaign productivity, as well as lower time to market to a great extent. WS will also deliver contextual and personalized e-mails to deliver a consistently engaging customer experience.
WS will make use of Adobe Media Optimizer to suggest the best combination of social, search and display ads in a campaign, provide accurate reports to client and utilize budget efficiently for maximum returns.
With Adobe Analytics, WS will provide detailed and highly accurate reports to clients, with actionable insights that help in delivering personalized experience to visitors of social and marketing channels, optimizing ad spend and monetizing content the right way.
Utilizing the powerful tools included in Adobe Social, WS will monitor the client's social channels round the clock, publishing and promoting content, as well as analyzing data regarding conversion and engagement - all through a mobile-friendly, integrated interface. WS will also identify which types of content and social activity invite maximum rate of engagement, by integrating tracking codes with social content, and provide detailed insights about proper targeting and optimization of social content for the best customer experience.
With Adobe Target, WS will carry out A/B testing according to best practices, for better targeting among specific groups of visitors with marketing content. WS will also leverage the tool to interact with visitors in real time and in a personalized manner, to drive engagement and potentially drive up conversion rates.
Speaking on the partnership, WS Group CEO Siddharth Jhunjhunwala commented, "WS has deployed many large scale mobile apps and large-scale CMS projects over the last decade. As a system integrator this partnership will greatly help in advancing and optimising existing investments by Adobe customers (formerly CQ5)".
In July 2015, Adobe was placed in a leading position on Gartner's Magic Quadrant for Web Content Management, for the 5th consecutive year. With this partnership, WS will be in a better position than many other service providers out there to offer CMS solutions with Adobe suites.
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