wOw.lk - now the first trilingual e-commerce website in Sri Lanka

Launch of the brand new trilingual e-commerce website; Wow.lk. First in the country to provide it's customers with such an experience hence reaching the diverse community of Srilanka. End Quote

(1888PressRelease) August 26, 2015 - Colombo : wOw.lk, Sri Lanka's largest online shopping mall, recently set the bar in the e-commerce industry once again, by being the first and only e-commerce website in Sri Lanka to connect with its customers in all three local languages; Sinhala, Tamil and English. The upgraded wOw.lk trilingual website will enable the company to break language barriers and connect more effectively with customers online.

Since its inception in 2011, wOw.lk has been a revolutionary force in the e-commerce industry, and has harnessed the power of the internet, to provide customers with convenient and affordable online shopping experiences. By offering a diverse range of products and special offers on a trilingual platform, wOw.lk will be able to reach, inform and engage with a broader segment of Sri Lanka's diverse society.

With the introduction of the Sinhala and Tamil languages to the website, wOw.lk which has established itself as a market leader in the urban sector, will be able to strategically expand its presence further into key suburban and regional markets with high potential. The trilingual website will ensure that wOw.lk's complete online shopping experience is significantly more accessible to all Sri Lankans.

Commenting on the upgraded trilingual website, Sheyantha Abeykoon, Chief Executive Officer of Digital Commerce Lanka (Pvt) Ltd., the company that owns and operates wOw.lk, stated, "When wOw.lk first started its journey in Sri Lanka four years ago as a daily deals site, we were the first company to offer a trilingual platform, however we later decided to operate an English website to capture all key urban markets. We are proud to go back to our roots by once again incorporating the use of Sinhala and Tamil throughout our website. As a company, we have always been committed to ensuring that the benefits of e-commerce are enjoyed by all segments of society, and our trilingual website will enable us to drive inclusivity and ensure greater levels of customer engagement and satisfaction."

wOw.lk continuously evolves and develops promotions and special offers that meet the varied needs of the local online community. The website has been at the forefront of e-commerce innovation in Sri Lanka since its inception and continues to deliver a convenient virtual shopping experience to customers, providing them with a variety of affordable products and services. Backed by Dialog Axiata, Sri Lanka's largest telecommunications service provider, wOw.lk is now one of the largest and most reputed e-commerce sites in the country.

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