WorthPoint Launches New "Do It Yourself" Ad System
WorthPoint's New DIY Ad System Enables Advertisers to Reach Targeted Buyers Cost-Effectively at the Right Time.
- (1888PressRelease) November 23, 2010 - ATLANTA - WorthPoint™, the leading provider of valuation and associated services for art, antiques and collectibles, today launched its new "Do It Yourself" (DIY) on-demand advertising system.
This new tool gives advertisers interested in reaching collectibles enthusiasts the ability to promote specific sales events, auctions or inventory items precisely when desired. After registering, advertisers log into the system at WorthPoint.com, select an ad type, choose the campaign start date, audience parameters and budget, upload ads and enter payment information. The DIY system even has a simple ad-builder kit for anyone needing assistance with creative content.
"The DIY system is the perfect fit for advertisers with limited budgets," explained Michael Sapienza, Vice President of Marketing & Sales at WorthPoint. "Dealers and auction houses have ongoing needs to promote featured inventory items and/or events. This system allows them to reach their most likely buyers at the most opportune times within a budget they can afford."
About WorthPoint
Atlanta and Dublin, Ohio-based WorthPoint Corporation is an Internet-centric information and media company that offers a vast database of sales records on art, antiques and collectibles in a repository branded Worthopedia™. Founded in 2007, WorthPoint has quickly become the world's largest resource center for researching the value of art, antiques and collectibles. The company helps collectors accurately assess the worth of their items and provides expert advice from its international team of Worthologists on how to preserve or sell antiques and collectibles. In 2008, WorthPoint acquired Dublin, Ohio-based GoAntiques, the oldest antiques and collectibles site on the Web.
News Contact
Michael Sapienza
WorthPoint Corporation
michael.sapienza ( @ ) worthpoint dot com
Office: 614.923.4257
Mobile: 614.893.9681
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