World of Beer Tempe to Host SourFest 2014
Popular Craft Beer Tavern Celebrates Unique Sour Ales for the Second Time in Arizona.
- Phoenix-Mesa, AZ (1888PressRelease) June 27, 2014 - Tempe craft beer drinkers, pucker up! World of Beer (WOB), a beer-centric tavern known for an extensive collection of craft brews from around the world, is excited to host SourFest 2014, an event celebrating all of the sour, tart and funky ales that make your mouth pucker. WOB Tempe will host the festival on Saturday, June 28 at 11 a.m. at World of Beer Tempe, located at 526 S. Mill Ave.
WHAT: WOB Tempe SourFest 2014
WHERE: 526 S. Mill Ave., Tempe, AZ
WHEN: Saturday, June 28 from 11 a.m. to 2 a.m.
Beer lovers looking for that extra flavor punch are welcome to attend SourFest 2014, which will celebrate Lambic, Gueuze, Flanders Ales, Berliner Weiss and a variety of sour ales known for their tart flavor. Not only will WOB Tempe be serving from over 55 of its own rotating taps, but it will also be tapping sours from many renowned breweries, including New Belgium, Crooked Stave, Destihl, Goose Island, The Bruery, Funkwerks and more. Enjoy discounted flights and several sour beer releases straight from the WOB Tempe cellar.
"SourFest proved to be such a success at our Gilbert location last month," said Zach Fowle, Area Marketing Manager of World of Beer in Arizona. "This will give first timers the opportunity to experience WOB like never before, and will have those who attended before coming back to revisit old ales and experience new ones."
In addition to the event, families and guests of all ages are welcome to enjoy Tavern Fare from the WOB Tempe kitchen. The tavern will host all ages until 7 p.m., after which the event will cater to ages 21+.
The free-entry event is open to beer lovers alike, but WOB's specially trained staff will be present to serve as guide through the World of Beer experience, centered around a global menu of beverages, live music and televised sports.
Guests also have the opportunity to truly immerse themselves in 'WOB Culture' by becoming a member of WOB's Loyalty Club Program, which rewards customers through its point system. Guests earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards that only WOB can offer. The program is available to all guests, and is easily accessible through the WOB app (available for iPhone and Android smartphones).
To learn more about the event, or to get information on joining the WOB Tempe Loyalty Club please visit www.wobusa.com/locations/tempe.
World of Beer was founded in Tampa, FL in 2007. There are 56 taverns currently operating in 17 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC, MD, MI, NJ, NY and WA).
World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers, cocktails and tavern fare on the planet while increas¬¬¬¬e their craft beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com for more information.
Hype Group: Hype Group (www.hypegroup.net) is a full-service marketing, advertising and public relations agency.
Note to Editors: To schedule an interview please e-mail brooke ( @ ) hypegroup dot net or call 727.623.9085.
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