Working Web Solutions creates Social Media Command Center

The first-ever Social Media Command Center at 17th Annual Les Schwab Invitational. End Quote

Portland-Vancouver, OR-WA (1888PressRelease) November 15, 2012 - Working Web Solutions will create a social media command center for the 17th Annual Les Schwab Invitational presented by Express Employment Professionals December 26-29, 2012 at Liberty High School. It will be the first digital media hub for the prolific holiday high school basketball tournament.

The goal according to Working Web Solutions is to increase Les Schwab Invitational interaction with fans across several popular social media platforms.

"The social media command center will manage Facebook, Twitter, Instagram and YouTube interaction during the exciting tournament" said Working Web Solutions owner Mary Killelea. "LSI has a growing, technically savvy fan base that's passionate about basketball and the social media command center will allow us to connect and respond to them in a personal and unique way benefitting the client greatly." Fans from San Jose, Philadelphia and Washington, DC will be able to monitor and enjoy their team's success in the tournament online.

Using iPads and smart phones, select high school student volunteers will man the social media command center with Working Web Solutions staff during the tournament and connect with LSI fans on Facebook, Twitter, YouTube and Instagram.

"We want to be able to engage with our fans at an unparalleled level and monitor fans activity during one of the nation's best holiday high school basketball tournaments," said John McCallum, President of Prime Time Sports. "But the most exciting part of the social media command center will be working with high school students, where we can provide real-world experience in the booming area of public relations and social media."

Portland's own J.Mack of the U-Krew will headline the halftime show during the semi-finals and Express Employment Professionals Slam Dunk Contest. Fans who "like" the Les Schwab Invitational Facebook page will be able to download The Hometown Heroes featuring J.Mack & Big Dub's new single "Fly Boy," the official song of the Les Schwab Invitational 2012. Recently inducted into the Oregon Music Hall of Fame, U-Krew's J.Mack said "we're proud to be a part of such a great Portland event and hope to energize the players and fans."

The Les Schwab Invitational presented by Express Employment Professionals has helped generate over $1.4 million for participating schools.

The Les Schwab Invitational presented by Express Employment Professionals is marketed and managed by Prime Time Sports. Based in Portland, Oregon, Prime Times Sports is a premier sports and corporate event marketing company dedicated to creating elite events for athletes, participants, fans and sponsors. John McCallum, President, Prime Time Sports, jmac ( @ ) primetimepdx dot com

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