Woodbury University's Julius Shulman Institute Exhibition Showcases Innovative Photographers of Architecture and Design

Top Quote New Exhibition -- 'Beyond the Assignment: Defining Photographs of Architecture and Design' - Opens October 5 at Woodbury's WUHO Gallery in Hollywood. End Quote
  • Los Angeles-Long Beach, CA (1888PressRelease) October 01, 2013 - The Julius Shulman Institute at Woodbury University presents Beyond the Assignment: Defining Photographs of Architecture and Design at WUHO (Woodbury University Hollywood) Gallery. The exhibition runs from Saturday, October 5 through Friday, November 1, with a public reception on October 5 at 6 p.m.

    Curated by photographer Bilyana Dimitrova, Beyond the Assignment: Defining Photographs of Architecture and Design examines the work of ten of today's leading architectural photographers in the United States who respond to the image making legacy of their predecessors, such as Julius Shulman and Ezra Stoller, while also challenging our basic understanding of architectural photography as a practice.

    These photographers pursue innovative ways to create indelible images that make their subjects unforgettable. By expertly documenting and artfully interpreting the built environment, these artists provide a critical contribution to the history of photography, mass media, and the architecture profession.

    Beyond the Assignment takes a long-overdue look at the way architectural photographers use visual storytelling, technical precision, and a unique visual sensibility to shape the way we see the built environment. These photographers move "beyond the assignment" and help immortalize today's architecture and design.

    The exhibition features the individual artists who are often hidden behind the projects that they document, including:

    Peter Aaron, Esto Photographics Inc., NYC Jon Miller, Hedrich Blessing, Chicago
    Bilyana Dimitrova, Jersey City, NJ Undine Pröhl, Los Angeles
    Joe Fletcher, Oaklan d Tim Street-Porter, Los Angeles
    Timothy Hursley, Little Rock Lara Swimmer, Seattle
    Alan Karchmer, Washington, DC Paul Warchol, New York City

    Hailing from Chicago, Washington D.C., Little Rock, Los Angeles, New York City, San Francisco, and Seattle, the selected photographers are responsible for creating lasting visual experiences that are part of our collective consciousness. They, like Peter Aaron, worked directly with the pioneers in the field or, like Lara Swimmer, represent more recent wave of photographers who can look to what is now the field's long history.

    The Julius Shulman Institute's focus is on the exhibition and publication of artists who address landscape design, buildings, and cities through their photographic work. Through shows such as Beyond the Assignment, the Julius Shulman Institute lays the disciplinary foundations necessary to define this area of cultural production.

    "Many of today's seminal photographers remain unknown artists behind their images, despite the lasting imprint their work makes," explains JSI Director Emily Bills. "The Julius Shulman Institute supports Beyond the Assignment as a means to begin shaping a much-needed history of architectural photography in the United States, taking as a key area of interest the work of mid-career photographers active today."

    An accompanying panel discussion that will include photographers in the exhibition, architects, and members of the media will take place on Saturday, October 5, 2013 at 5 p.m. at LACE (Los Angeles Contemporary Exhibitions), 6522 Hollywood Blvd. The panel will ask significant questions, such as: What is the relationship between architect and photographer? How do architects use images as vehicles for self-promotion, and how do media outlets partner in this process? And what is a "beyond the assignment" photograph? It will also consider how the field of architectural photography has changed over time and how it is currently responding to digitization and the proliferation of imagery on the Internet.

    Woodbury University School of Architecture is a network of hubs strategically sited within the Southern California megalopolis: Los Angeles, Burbank, Hollywood, and San Diego. Together, these sites form a critical infrastructure for architectural investigations. The school's undergraduate and graduate programs in architecture and interior architecture train students as entrepreneurs, architect citizens, and cultural builders.

    About the Curator
    Bilyana Dimitrova was born in Sofia, Bulgaria and immigrated to the US with her parents as a young child. She grew up in NYC and studied Fine Art Photography with Stephen Shore and Larry Fink at Bard College, NY. She is the former photo editor of Metropolis magazine and the author of To Each His Home, published by Princeton Architectural Press. She has received commissions as an architectural photographer since 2002 and her photography has been published in books and magazines worldwide, such as: Architectural Record, Architectural Digest, The Architect's Newspaper, Interni, Interior Design, Metropolis, New York Magazine, and The New York Times among others. Her writing on architectural photography has been published in the International Interior Design Association's Perspective magazine and she has been a guest-lecturer at The Savannah School of Design, Kansas State University and The New School.

    About The Julius Shulman Institute
    Photographer Julius Shulman established The Julius Shulman Institute in 1995 with the goal of promoting an appreciation and understanding of the built environment, particularly as mediated by photography. This mission is carried out through public programming, educational outreach, and research opportunities. Focused on Shulman's enduring involvement in the principles of modernism, the JSI is informed by Shulman's sense of the social responsibility of the designer and imbued by his passion for teaching. The Institute sponsors exhibitions, lectures, seminars, tours, and educational workshops for community organizations and schools at all levels.

    About Woodbury University
    Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California. Woodbury offers bachelor's degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and Institute of Transdisciplinary Studies, along with an MBA program, Master of Architecture (MArch), Master of Science in Architecture (MSArch), and Master of Organizational Leadership. A San Diego campus offers bachelor of architecture, Master of Real Estate Development for Architects (MRED), and Master of Science in Architecture, Landscape, and Urbanism degrees. Visit www.woodbury.edu for more information.

    Woodbury University Hollywood Gallery (WUHO)
    WUHO is Woodbury University School of Architecture's center for experimental exhibitions and multi-disciplinary collaborations. The gallery is shared with the Los Angeles Forum for Architecture and Urban Design. Located on the iconic Hollywood Walk-of-Fame, WUHO is a gallery, event space, and lecture venue.

    WUHO Gallery
    6518 Hollywood Blvd
    Los Angeles, Calif. 90028
    Located between Wilcox Ave. and Schrader Blvd.
    Hollywood & Highland nearest metro stop
    Gallery Hours:
    Thursday + Friday: 1 p.m. to 8 p.m.
    Saturday + Sunday: 1 p.m. to 6 p.m.

    For exhibition updates and news, visit:
    www.beyondtheassignment.com

    Media Contacts
    Mimi Zeiger
    (510) 798-5745
    mimi ( @ ) loudpapermag dot com

    Ken Greenberg
    Edge Communications, Inc.
    (323) 469-3397
    ken ( @ ) edgecommunicationsinc dot com

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