Woman-Owned WildRock Proves First-Year Success is Possible
OtterBox spin-off Kristin Golliher celebrates one-year anniversary of WildRock Public Relations & Marketing.
- Fort Collins-Loveland, CO (1888PressRelease) March 28, 2013 - As part of the growing force of successful woman-owned businesses, WildRock Public Relations & Marketing® is celebrating its first full year in business. Kristin Golliher opened the doors at WildRock in March 2012 with a vision to bring a creative and progressive agency to the national landscape, and the mother of two has grown her business and its team in the first year.
According to the most recent studies, women-owned businesses account for 29 percent of the nation's businesses, and leaders like Golliher are proving that as the economy recovers this trend will continue to grow. Golliher's success story began with her role as head of public relations at OtterBox® back in 2005. In her seven years at the company, she was instrumental in growing OtterBox from $500,000 to a $400 million international brand upon her departure, applying her expertise and drive to generate unprecedented media placement, brand recognition and fan loyalty.
"Public relations is a pivotal business tool and we heavily invested in it to grow the OtterBox brand to what it is today," said Brian Thomas, OtterBox President & CEO. "Through her dedicated leadership, Kristin built our brand awareness from the ground up, bringing attention to our organization on a national and global scale. We are excited to see where she takes WildRock - and its clients - in the future."
In 2012, Golliher's entrepreneurial spirit inspired her to open her own agency, bringing the same experience and creativity for marketing and PR to small businesses and Fortune 500 companies alike. "When Kristin told me she was striking out on her own a little over a year ago, I wasn't surprised. It has been amazing to watch her achieve the same success as an entrepreneur that she brought to OtterBox. WildRock is a great asset to the Northern Colorado business community," said Curt Richardson, OtterBox Founder & Chairman.
During the first year of operation, WildRock outgrew its original office space and expanded to the Harmony corridor in October 2012. Golliher attributes the growth to her talented team and incredible client base, including University of Colorado Health, HighCraft Builders, LulzBot® and McWhinney. "I love the challenge and opportunity to grow something from the ground up and am thrilled to be celebrating our one year anniversary!" states Golliher of the milestone.
WildRock's achievement is also a result of a distinct approach to PR and marketing, creating a niche community within the industry as a whole. Golliher's business model combines creativity, strategy and practicality, focusing on building relationships and long-term partnerships to help brands reach goals. Having welcomed her second daughter in February, Golliher fosters a progressive workplace with a healthy work/life balance, offering schedule flexibility to employees.
"Life is certainly a balancing act with two little ones and a growing business," she explains, "But the rewards of entrepreneurship are endless, both personally and professionally, and I can't wait to see what the future holds."
As an entrepreneur and business leader, Golliher understands the importance and value of being an involved member of the Northern Colorado community. Over the past year, WildRock has partnered with the Fort Collins Area Chamber of Commerce, Downtown Business Association, Small Business Development Center and Junior League of Fort Collins.
Golliher has also launched the "Rock Your Marketing" training series designed to help small-to medium-sized business leaders learn about the most relevant topics in an ever-changing and evolving realm of PR and marketing (www.wildrockpr.com/training).
About WildRock:
As a boutique public relations and marketing agency, WildRock specializes in giving businesses one-on-one attention to get the boost they need to outshine competition. Combining creativity, practicality and strategy, WildRock has the know-how to take your brand to the next level through an innovative toolbox of solutions, helping you navigate the complicated landscape of public relations and marketing. To learn more about WildRock, please visit www.wildrockpr.com or email info ( @ ) wildrockpr dot com.
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