Willowsford Receives Two First Place Wins at Great American Living Awards

New Community's "Inspired Living" Resonating with Industry and Homebuyers End Quote

Roanoke, VA (1888PressRelease) November 04, 2011 - Willowsford, a new community in Loudoun County which recently opened for sales, took home two prestigious first place awards at this year's Great American Living Awards, presented by the Washington Metropolitan Sales & Marketing Council, Northern Virginia Building Industry Association, and the Maryland National Capital Building Industry Association. Fraser Wallace Advertising is handling the marketing and advertising for Willowsford.

"We are delighted to receive these two first place marketing awards," stated Brian Cullen, who is leading the Willowsford development team. "Willowsford reflects a new way of living, inspired by open spaces, farm-to-table concepts, a return to quality, authenticity, and connections with nature and neighbors. Fraser Wallace has done an exemplary job of communicating our vision to the public using imagery and messaging that effectively convey the unique qualities of this special community."

Each year, GALA honors excellence in design, development, and marketing in the new home industry. Willowsford won the top award for best website in the master planned community category, and overall best individual print ad.

The marketing campaign, including advertising and website design, highlights Willowsford's farming and outdoor recreational themes with on-site photography of rolling fields and breathtaking landscapes. Willowsford's initial new home collections, designed specifically for this community by Beazer, K. Hovnanian and Van Metre Homes are also showcased. RPL, a national residential development expert, is overseeing project execution.

For more information, visit www.Willowsfordpr.com, or call 571-252-3980.

RPL is a national real estate investment company focused on residential land development. RPL offers extensive industry and market expertise and a track record of proven success as a result of the organization's dedication to operational excellence and the highest standards in business practices. Since 1995, the principals and affiliates of RPL have participated in the development of more than 87 residential communities located throughout 20 U.S. markets with a total capitalization exceeding $5.3 billion.

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