William Rothbard, Attorney, Law Offices of William I. Rothbard to Speak at TKG’s Advertising Claims Substantiation: Significant Considerations in 2019 LIVE Webcast
William Rothbard, Attorney, Law Offices of William I. Rothbard will speak at its webcast entitled, “Advertising Claims Substantiation: Significant Considerations in 2019” scheduled for September 25, 2019
- (1888PressRelease) August 15, 2019 - The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that William Rothbard, Attorney, Law Offices of William I. Rothbard will speak at its webcast entitled, “Advertising Claims Substantiation: Significant Considerations in 2019.” This event is scheduled for September 25, 2019 from 12:00 PM to 2:00 PM (ET).
For further details, please visit: https://www.theknowledgegroup.org/webcasts/advertising-claims-substantiation-2019/
About William Rothbard
Bill Rothbard specializes in advertising and marketing law. A former FTC advertising enforcement attorney and Attorney-Advisor to the FTC Chairman, he counsels digital advertisers, direct response marketers, and affiliate marketers on their FTC compliance duties and represents clients in federal and state deceptive advertising investigations and enforcement actions. He has litigated and negotiated settlements in dozens of FTC and state Attorney General cases. Bill is a regular speaker at ad industry conferences, a past regular contributor to the Direct Response Marketing Alliance (DRMA) newsletter, and author of FTCAdLaw Alert, an FTC blog published at www.FTCAdLaw.com.
About Law Offices of William I. Rothbard
Let Bill Rothbard help you manage and mitigate the legal risk in your next Online Marketing, Direct Response Advertising, or Telemarketing campaign. With more than three decades of experience in the Advertising, Direct Response and Telemarketing industries as an Attorney and former Senior Staff Official with the Federal Trade Commission, Bill Rothbard can expertly guide you through the maze of legal issues that have become an everyday reality for marketers, including telemarketers under the TCPA and the FTC Telemarketing Sales Rule.
Abstract
With the rise of new media, technologies and rapid technological advancement, ensuring the validity and truthfulness of advertising claims has become increasingly complex. While the Federal Trade Commission (FTC) imposes laws and regulations against false, misleading, and deceptive advertising, claims become susceptible to risk issues if not substantiated and adequately supported. Hence, advertising claims substantiation becomes more important to ensure a comprehensive, truthful and efficient promotions practice as well as to avoid the potholes of noncompliance.
Our panel of key thought leaders and practitioners will offer a discussion of the fundamentals as well as updates regarding the latest and significant issues surrounding Advertising Claims Substantiation. This LIVE webcast aims will also provide the audience with practical strategies in advertising claims substantiation in a rapidly evolving legal climate.
Key topics include:
- Advertising Claims Substantiation: A 2019 Perspective on Rules and Standards
- Regulation and Enforcement by FTC
- Recent Trends, Developments and Updates
- Identifying Potential Legal Consequences
- Claims Lawsuits and Advertising Self-Regulation Fora (NAD)
- Risks and Pitfalls
About The Knowledge Group
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register to an event, please visit: http://theknowledgegroup.org/.
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