Wildbrine Announces New Line of Pickled Vegetables: WildVINE
Wildbrine launches WildVINE, a new line of vinegar-pickled vegetables inspired by global cuisines featuring four flavors: Banh Mi Medley, Pickled Red Onions, Curtido, and Escabeche. The products are made with locally sourced ingredients in Wildbrine's own California facility. WildVINE will be available on the Wildbrine website, with the Banh Mi available in Target stores nationwide in Sept. 2023.
- (1888PressRelease) September 07, 2023 - Santa Rosa, CA - Wildbrine, a producer of naturally fermented krauts, kimchis, srirachas, and salsas, announces the launch of WildVINE, a new product line of vinegar-pickled vegetables. With four distinct flavors, WildVINE aims to take consumers on a culinary adventure in the comfort of one’s own home, delivering freshness, flavor, and convenience to the pickled grocery category.
"We identified a gap in the pickled foods category — it needed an adventurous, flavorful boost. With WildVINE, we're bringing excitement and a renewed sense of culinary exploration to our customers - bringing those restaurant experiences into homes," said Hannah Lewis, Chief Marketing Officer of Wildbrine. "We want to elevate the mundane and make every meal an adventure. And why pickling? Because much like fermentation, it's a timeless technique that not only preserves but also enhances flavors, marrying the old with the new in a way only Wildbrine can."
The WildVINE collection includes:
• Banh Mi Medley: an homage to the classic Vietnamese sandwich, featuring a tart mix of pickled veggies, cilantro, mint, and lime. (2023 Expo West NEXTY Finalist)
• Pickled Red Onions: a versatile condiment spiced with a hint of mild jalapeño heat.
• Curtido: a fresh and tart Latin American coleslaw.
• Escabeche: a zesty blend of pickled vegetables ideal for adding spice to any meal.
"Our goal with WildVINE is to enable customers to experience the power of food and to awaken their culinary spirit through our globally inspired pickled vegetables," said Chris Glab, Wildbrine’s Co-Founder and Chief Innovation Officer. "Each jar represents a bold step forward, a nod to culinary tradition, and an invitation to embrace the unfamiliar and delectable in every bite."
All four WildVINE products are prepared using locally sourced ingredients in Wildbrine's own California facility. Each batch is hand-packed in environmentally friendly, BPA-free, PET 1 packaging, reflecting the brand's commitment to sustainability and zero-waste principles.
Starting September 2023, the WildVINE Banh Mi Medley will make its debut in Target stores nationwide, with the other three tantalizing flavors available via the Wildbrine website for $6.99, with plans for increased retail distribution.
"WildVINE joins our original fermented foods brand, Wildbrine, and our plant-based dairy line, WildCREAMERY, underlining our unwavering commitment to culinary innovation and flavor experiences that truly delight our customers," stated Glab.
The Wildbrine family of products are available nationwide in the refrigerated section at fine retailers including Whole Foods, Sprouts, Kroger, Publix, and many more.
About Wildbrine:
Founded in 2011 by Chris Glab and Rick Goldberg, Wildbrine began as a mission-driven effort to bring healthful, naturally fermented foods to a local community. Born out of a volunteer initiative for the Ceres Community Project, Wildbrine soon found its krauts becoming a hit among local health-conscious consumers, leading to the birth of the brand. Over the years, Wildbrine has been passionately experimenting with fermented vegetables and globally inspired flavors, expanding its range to include a variety of fermented krauts, kimchis, srirachas, and salsas.
In 2021, Wildbrine leveraged its fermentation expertise to introduce WildCREAMERY, a line of plant-based dairy alternatives. Further innovation came in 2023 with the launch of WildVINE, a line of unique pickled vegetables, demonstrating Wildbrine's continued commitment to culinary creativity.
Since becoming part of the Fermented Food Holdings family in December 2021, Wildbrine has continued to expand its reach, bringing its flavorful and nutritionally rich products to more consumers. With every jar, Wildbrine celebrates the power of good food and the connections it fosters. For more information, visit www.wildbrine.com and connect with us on Facebook, Instagram, Tik Tok, Pinterest, LinkedIn, and X (formerly Twitter).
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