Wikitude joins W3C to help shape future AR standards

Wikitude, the world's very first Augmented Reality (AR) browser is pleased to announce their membership to the World Wide Web Consortium (W3C). End Quote

(1888PressRelease) March 24, 2011 - Wikitude (http://www.wikitude.org/en) is joining other big industry players like Google, Samsung, RIM, LG and Nokia, in W3C's mission to lead the World Wide Web to its full potential by engaging in dialogue to help develop protocols and guidelines which will ensure the long-term growth of the Web.

Wikitude has lead the field in discussing the implementation of a standard Augmented Reality Mark-up Language (ARML). It was only through process and data standardization that the World Wide Web could develop at such a fast pace. Augmented Reality is experiencing a similarly fast evolution and it is essential that standards for the various AR applications, which will enable standardized handling of AR content, are offered to users and content providers. With ARML, Wikitude has already drafted a proposal for AR data standards and is constantly working to enhance and broaden these protocols. "W3C is the leading consortium for Web standards and will play a key role in the refinement of Augmented Reality standards. As one of the leading AR Browsers, we are proud to be part of this dialogue" explains Martin Lechner, Mobilizy CTO.

As a thought leader in Augmented Reality, Wikitude is delighted to be joining W3C in making an active contribution to developing web standards. Martin Herdina, Mobilizy CEO comments, "By being part of W3C, we are adding our name to a list of the key players in the technology industry and we look forward to incorporating Wikitude's own AR Mark-up language in a broader standards dialogue"

About Wikitude (Mobilizy GmbH)
Mobilizy is an early pioneer in mobile augmented reality (AR) and the creator of the internationally renowned Wikitude World Browser for iOS, Android, Symbian and Bada devices. Wikitude has been voted "Best Augmented Reality Browser" by the readers of Augmented Planet for both 2009 and 2010. Mobilizy engages in the research and in-house development of location-based services and augmented reality experiences for smart-phones. www.wikitude.org

More information about Wikitude: www.wikitude.org
Wikitude Social Media Channels:
http://www.twitter.com/wikitude
http://www.facebook.com/wikitude
http://www.flickr.com/wikitude
http://www.youtube.com/wikitude

Editorial enquiries:
Andy Gstoll, CMO Mobilizy
andy ( @ ) mobilizy dot com
Phone +43 676 840 856 500

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