Wick Morgan Of The Spectacle To Attend Silmo 2010 World Optical Fair In Paris

Local Lifestyle Eyewear Designer Only North Carolinian to Participate In World's Premier Optics Fair. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) September 18, 2010 - The Spectacle (http://www.specsnh.com), Raleigh's artfully designed luxury eyewear shop, has announced that owner Wick Morgan will attend the Silmo World Optical Fair in Paris on Thursday, Sept. 23 through Sunday, Sept. 26. The Silmo 2010 Optical Fair is the world's premier optics and eyewear fair, showcasing more than 700 exhibitors from around the world. Morgan is the only eyewear specialist from North Carolina attending the show, and one of only a select few from the United States. By attending the show, Morgan aims to bring new product lines to The Spectacle, adding to the store's unique eyewear collections, some of which are exclusive to North Carolina and the United States.

Morgan has been in the optics and eyewear industry for almost 20 years, retailing and designing luxury eyewear. In 2008, he opened The Spectacle, located at North Hills Mall in Raleigh, and has successfully positioned himself as the leader of Raleigh's luxury eyewear.

QUOTES:
"This event attracts the most innovative and brightest designers and retailers throughout the world, and I am proud to take part in it," said Morgan. "Instead of waiting for fashions to go from Paris to New York and Los Angeles and then trickle down to Raleigh, I prefer to go and see them firsthand to stay on top of the latest trends in eyewear."

DETAILS:
- The Silmo World Optical Fair held its first show in 1967 with 58 exhibitors. The Silmo 2010 World Optical Fair promotes innovation and creativity in the field of optics and eyewear while closely monitoring changing societal, economic and technological trends. The fair is the largest convention in the field of retail optics and eyewear.

- Included at this year's event will be three symposiums addressing pressing issues in today's optics industry. Scheduled for discussion will be the role of opticians and refractive surgery, visual ergonomics and the ageing population. The fair will host a Message Wall as well, which will be used as an open platform for free expression. For more information on the Silmo 2010 World Optical Fair, visit http://www.silmoparis.com.

ABOUT THE SPECTACLE:
The Spectacle is Raleigh, North Carolina's artfully designed luxury eyewear shop. Located in the North Hills Mall Shopping Center, The Spectacle offers eyewear to fit any lifestyle. Designer and creator, Wick Morgan, has more than 20 years of optical and fashion experience and has worked with some of the most talented and influential eyewear designers in the world. Along with Gregor Owen, licensed optician, The Spectacle offers the very best lens technology, a fabulously diverse and intriguing collection of fashion forward eyewear, and a perfect environment for making sure every client that comes in gets the very best personal care. Morgan and Owen opened the shop in April 2008, and they have positioned themselves as the leaders of Raleigh's premiere luxury eyewear shop. For more information on The Spectacle, please visit their website at http://www.specsnh.com or call (919) 783-5863.

Jim Schlegelmilch
MMI Public Relations
(919) 233-6600
jim ( @ ) mmipublicrelations dot com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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