White's Electronics partners with Callahan Creek for brand positioning initiative

Category leader to evolve business with leading marketing agency. End Quote

Kansas City, MO-KS (1888PressRelease) May 27, 2015 - White's Electronics, a worldwide leader in the field of metal detectors, has selected Callahan Creek as its first-ever brand positioning partner. The agency will lead all brand positioning, strategy and integrated marketing efforts. Callahan Creek will also be responsible for driving consumer messaging, social media engagement and an enhanced web presence.

"We have been in business for over 60 years, and we are eager to continue to evolve and position our business for the next phase of growth. After a strategic agency search process, we are excited to announce Callahan Creek as our partner. We're confident that together we can collaborate to position our brand for continued success," says Mark Chrislip, Director of Sales and Marketing.

White's Electronics, located in Sweet Home, Oregon, is a family-owned manufacturer of top-of-the-line metal detectors used for recreation, security and industry. A second facility in Inverness, Scotland, serves Europe. Callahan Creek is excited to begin work in this specialty brand category and looks forward to helping White's Electronics simplify and strengthen their message across social and online channels.

"We are very excited to work with White's Electronics. They are a leader in their category and have trusted us to help them think through the complexity of moving their brand forward. It's a unique category with passionate enthusiasts. It will be a fun challenge and we can't wait to get started," said Chris Marshall, President/CEO of Callahan Creek.

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