When Speed And Security Dictate The Success Of Mobile Internet Access Applications, The Mach 5 Browser Places XcelMobility In A Unique Position

XcelMobility Inc. (XCLL: OTC BB) is one of the new age companies focused on rendering applications for delivery platforms like mobiles, tablets and computers. The California based organization operates primarily in the Asian market through its subsidiaries. The rationale behind this Asian emphasis is the massive size of the market and the higher than average internet access through mobiles. End Quote

current explosive growth in mobile net access has been driven by social networking, downloads and online payments

Los Angeles-Long Beach, CA (1888PressRelease) August 16, 2012 - The Products
Many of the company's products are mobile applications aimed at instant messaging and file sharing. The innovation here is the specially encrypted transmission format.

The flagship application of the company is what has been branded as the Mach 5 browser. Mach 5 permits users to access the internet and the cloud in a secure environment 5 times faster than traditional mobile browsers. The Mach 5 browser makes use of a bank of XcelMobility servers to compress data. In effect, the communication between the phone and the website being accessed is rapidly compressed and hence exchanged at a higher speed.

In these times, when speed and security dictate the success of mobile internet access applications, the Mach 5 browser places XcelMobility in a unique position to leverage its patented technology and though leadership in the domain.

The Markets
As mentioned earlier, XcelMobility has set its sights on the Asia; especially the Chinese and Japanese markets.

Internet on mobile was initially used for instant messaging. But the current explosive growth in mobile net access has been driven by social networking, downloads and online payments.

China had 277 million mobile internet users in 2010. This was 66% of all its mobile users. It is expected to have 510 million smart phone users by 2014. 50% of the Chinese population would have mobile access by then. Japan, on the other hand, is already the most sophisticated mobile market in the world with carriers delivering 4th generation services. An astounding 75% of the mobile user population in Japan, accesses the net only through their mobile phones.

The opportunity presented by these numbers, for a company focused on delivery mobile internet access applications, is mindboggling.

The Revenue Strategy
To monetize the opportunity, XcelMobility has put in customized strategies for the different markets it operates in.

In China, a price conscious market, XcelMobility offers a basic version of their application free of cost to hook the interest of the user. A fully loaded version is then offered at a reasonable subscription. Also, XcelMobility markets to all the three major telecom carriers in China. For a small fee, they embed their applications with the carriers services so as to reach and capture a wide audience. The company aims to have a customer base of 750 million by end of 2015, through their strategy.

In Japan, a less price sensitive and more smart phone oriented market, XcelMobility has a relationship with International Strategic Partners Inc (ISL). Through ISL, they are looking at forging distributor alliances with major carriers like NTT Docomo, KDDI and Softbank. The over 115 million subscriber base of these carriers can then be offered the applications of XcelMobility for a monthly subscription.

The Competitive Space
One of the industry leaders in the cloud computing and application development space has been SalesForce.com (CRM: New York). The valuation of more than USD 18 billion shows what respect the market has for the future of this industry.
More similar in terms of business cycle is Barking Applications (BARK: OTC US). A development stage company, it has filed for listing on the Nasdaq. It aims at developing entertaining and useful mobile applications which target the basic emotions of the user.

AppTech Corp. (APCX: OTC US), headquartered in Woodlands, Texas, too is involved in providing mobile applications for developers, consumers and wireless providers. It does so in various languages such as Chinese, Hindi, Portuguese, Japanese and English. The company also offers long distance telecommunication services.

Looking at this space, the key differentiators for XcelMobility are its focus on specific markets like China & Japan and the distribution strategy for developed applications. Where most companies in this industry target market spaces like the Android store or Apple's AppStore, the strategy of collaboration with carriers and bundling of services is unique. It should lead to better outreach and subsequent higher revenues.

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