Westford School of Management conducting simulation workshop on Blue Ocean Strategy
Blue Ocean Strategy helped British Retail Group in achieving customer success ratio by 30% and operation revenue of 50 Million USD and LG generated 50% of its profits in 2010 through blue ocean strategy.
- (1888PressRelease) September 19, 2016 - After the huge success of first workshop on Blue Ocean Strategy, Westford School of Management announces its second workshop on Blue Ocean Strategy in partnership with UCSI Consulting. Developed in the year 2007 by two strategy professors of Insead, Blue Ocean Strategy is being used by almost every large organization while launching new products or initiating new projects.
Blue Ocean Strategy helps organizations in gaining competitive edge over the others by positioning as a differentiator and thus making the competition negligible while Blue Ocean Leadership helps senior leaders in attaining leadership capabilities to lead ever changing organizations.
The two days' workshop followed by one day simulation leadership training exercise will be held at Holiday Inn Hotel at Bur Dubai. The workshop main focus is on strategy tools, frameworks and concepts related to Blue Ocean Strategy, Case Studies, interactive training and group training.
The previous batch saw various senior level participants from leading gulf based organizations including NMC, Trans Guard and BDL Gulf.
According to Samras Mayimi, Executive Director of Westford "Organizations should realize that to sustain and operate in a fiercely competitive market they should create a distinctive edge over others by adopting blue ocean strategy instead of battling for customers and revenue by being in red ocean strategy or following traditional strategy". He further added "Westford is continuously working with IVY League Professors to help organizations in realizing their investments in talent and technology"
The workshop is going to be conducted on 16th and 17th November, 2017 by senior practitioner and consultants of Blue Ocean Strategy who are certified by Blue Ocean Strategy Institute, Insead and all the participants will receive a certificate and strategy toolkits besides many goodies which can help them in applying the learning in their organization.
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