Welcome to the world of ICONOMICS 10th edition of Custommerce National Convention 2014 underway in Jaipur
Established in 2003, Custommerce is India's only dedicated forum on Customer Centricity. Far from being a management fad, refashioning business processes to align with customer's needs is critical to competitiveness today. As markets become more intensely contested, earning customer loyalty is perhaps the key arbiter of a company's success.
- (1888PressRelease) February 07, 2014 - Custommerce Service Excellence Foundation, a not-for-profit organization striving to create a customer experience driven, globally competitive, Indian economy today inaugurated the 10th edition of the Custommerce National Convention 2014. 'ICONOMICS' is the theme for the 2-day (January 23 - 24, 2014) convention being held in the city.
The 10th edition of the Custommerce National Convention 2014 is being spearheaded by Mr. Rajeev Bakshi, Managing Director, METRO Cash and Carry India; Mr. Binny Bansal, COO and Co-founder, Flipkart; Ms. Jessie Paul, CEO, Paul Writer; Mr. Aniruddha Limaye, Director, Great Places To Work Institute; Mr. Rajiv Khandelwal, Executive Director, Aajeevika Bureau; and Mr. Sidney Yuen, Chairman, Contact Center Association - APAC.
ICONOMICS, a word specially created for the occasion is all about learning from ICONS who have redefined the way they do business, through customer service and customer experience and effect the economics of nations.
Speaking on the occasion, Mr. Ramesh Venkateswaran, Chairman, Custommerce & Visiting Professor - IIM said "The Custommerce Service Excellence Foundation has a lofty vision of working with organizations in the country to build a customer driven economy. We work towards this vision in several different ways, the National Convention being an integral part of this. Through the convention, we table and discuss critical issues that plague customer service and experience in the country and possible ways to overcome them. The convention is designed for interactivity and hands-on experience and offers our guests access to some of the best minds in the business."
"We believe that the Indian business world has several ICONS who have affected our economy through their products and services. Our aim was to handpick some of them and have them share their success stories with our guests", added Mr. Shankaran Nair, President & Chief Strategy Officer, Servion Global Solutions.
Some of the broad themes being covered during the convention are creating and sustaining iconic brands, redefining performance metrics (keeping the customer and her requirements in mind), bucking convention and building brands, building an iconic people network and finally about inclusive iconomics - that includes concepts of servicing customers across all socio-economic strata.
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