The Webtrends Solution Provides Personalized Website Experiences To Targeted Visitor Segments.
(1888PressRelease) July 28, 2010 - Portland, OR - Webtrends, an enterprise customer intelligence company, today announced the full availability of Optimize Profile Enhanced Targeting. Combining the precision of Webtrends Optimize targeting and rich profile-based segmentation of Webtrends Segments, Optimize Profile Enhanced Targeting is the first joint product solution from Webtrends that provides marketers with the ability to deliver a personalized web experience based on past behavior to visitors on their websites.
Organizations are increasingly looking for ways to make their marketing efforts more effective and relevant with prospects and customers, and onsite marketing presents a huge area of opportunity to marketers. To date, marketers have focused the vast majority of their optimization efforts on offsite marketing activities. With Optimize Profile Enhanced Targeting, historical visitor segments are captured, explored and defined and through seamless, one-click integration, imported into Optimize where the segments are associated with content to target to specific high-value segments with the most relevant content and offers. This integration enables a marketer to define, evolve and reuse segments across multiple optimization tactics over time.
"We are delivering profile-based onsite targeting today with the convergence of in-session segmentation and the multivariate testing and behavioral targeting techniques of optimization," said Casey Carey, vice president products, Webtrends. "Webtrends customers pushing the envelope on how to use our products have acknowledged that profile based onsite targeting presents a great opportunity to maximize relevance, increase conversion rates, and ultimately see a significant return on their marketing investments."
According to a recent eMarketer report, digital advertising is projected to grow 10.8% in 2010 to $25.1 billion , reinforcing the need for marketers to focus on their key properties and target relevant content to site visitors. Optimize Profile Enhanced Targeting will help marketers maximize conversion rates by ensuring that optimized content is targeted to defined sets of user segments.
"One of the most effective things marketers can do is to target customers based on segmentation that includes deep profiles of visitor insights based on actual behaviors or actions over time, and across multiple online and offline channels," said John Lovett, lead analytics analyst with Web Analytics Demystified. "There is a big opportunity for marketers to adopt more onsite targeting using historical profiles and data."
Ideal uses of this solution include:
• Cross-selling/marketing products and services to your high-value customers, for example an insurance company cross selling an auto policy to a life policy holder.
• Providing real-time offers to incent your best customers to take action now, for example an additional loyalty discount.
• Maximizing your lead qualification processes so that your sales team gets the highest value leads first, for example a car manufacturer that targets highly engaged visitors with regional test drive or car launch events.
Optimize Profile Enhanced Targeting Webinar
Webtrends will host a webinar on understanding Optimize Profile Enhanced Targeting on August 5th at 11:00 a.m. PT / 2:00 p.m. ET. For more information or to attend the webinar, please register here.
If you are interested in seeing more about how you can increase engagement with behavioral data to fuel targeting, please see this video.
About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising.
Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Media Contact:
Colin Crook
ccrook ( @ ) vocecomm dot com
650-269-5235
( @ ) colincrook (twitter)
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