Webtrends Helps The Associated Press Keep Soccer Fans Connected Through Mobile Application

Webtrends Mobile Analytics Will Provide Real-time Adoption and Usage Measurement for AP 2010 World Cup Coverage App End Quote

(1888PressRelease) June 17, 2010 - Portland, OR., - Webtrends, an enterprise customer intelligence company, today announced it will provide the analytics and measurement behind the newly launched World Cup mobile application and mobile website (m.apsports.com) by The Associated Press, called AP 2010 World Cup Coverage. As the world kicks off the FIFA 2010 World Cup, AP will keep soccer fans connected to the games through its own mobile applications and optimized mobile website

"We want fans that use our mobile applications to have access to information about the games whenever, and wherever they want," said Jeffrey Litvack, AP's general manager of global product development. "With the help of Webtrends, we are provided relevant insight into how the applications are being used. This will help us understand adoption and allow us to measure our usage goals, and what we expect from similar applications. Measurement is an important piece of the experience."

The AP 2010 World Cup Coverage free app and web launcher is available for download at http://getapmobile.com/worldcup/ from multiple app stores, including iTunes, Ovi by Nokia, BlackBerry App World, and Android Market. The application is designed to enhance the FIFA World Cup experience for fans eager to stay abreast of the action regardless of their geography, language or mobile platform. Features include multiple language settings for English, Spanish, French and Portuguese as well as customizable skins for all 32 countries participating in the tournament, enabling users to follow their favorite team throughout the month-long event.

AP also uses Webtrends as a platform to quantify and ultimately optimize how its other digital channels are performing (e.g. online images, videos, content, etc.)

"Webtrends is helping The Associated Press set up a framework to enhance its use of mobile analytics in the day-to-day operations of the 2010 World Cup," said Casey Carey, vice president of Product, Webtrends. "The Associated Press is a great example of a customer choosing Webtrends because we have the industry's most powerful and comprehensive solution for assessing how its digital channels are performing, such as online images, videos, and content, in both mobile and the fixed web."

For more information on how companies use Webtrends Mobile Analytics, please visit the Webtrends.com Solutions page.

About Webtrends Inc.
Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. We help organizations realize a competitive advantage by providing insight-driven optimization of their digital channels. Our leadership extends beyond the web analytics industry we founded in 1993 to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media and paid-search advertising. Our products and services are trusted by thousands of leading brands and global organizations, including Microsoft, Toyota, The Coca-Cola Company, The New York Times and General Mills. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736. Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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