Weber Marketing Group Leads Renaming and Brand Transformation For One Nevada Credit Union

Nevada Federal Credit Union is now One Nevada Credit Union. End Quote

Seattle-Bellevue-Everett, WA (1888PressRelease) October 07, 2011 - Nevada Federal Credit Union (NFCU) has officially become One Nevada Credit Union as of Oct. 1, 2011. Weber Marketing Group, a Seattle-based strategic branding and marketing firm focused on the financial industry, worked with the credit union to develop the One Nevada Credit Union name and transformational brand.

The NFCU leadership team spent several months with Weber Marketing Group conducting extensive research and analysis with members and non members by holding naming and branding workshops and strategy sessions as part of the transformation process.

"Our process is very collaborative," said Weber Marketing Group's Senior Account Manager Ruth Kapcia. "We do not believe in simply presenting ideas to clients and expecting them to choose what they like best. We want to gather as much information and perspective as possible with a goal of determining what will serve their institution and members best."

"The Weber Marketing Group team was great to work with. The process of changing the name and brand of the credit union was extraordinarily complex because of our 61 year history and passionate long-time employees," said One Nevada Credit Union's Senior Vice President of Marketing Greg Barnes. "They helped us create a fresh name and brand that we will build on for years to come."

One Nevada Credit Union has 19 branches and nearly 80,000 members. More information is available at www.OneNevada.org

About Weber Marketing Group
Based in Seattle, Washington, Weber Marketing Group is a strategic branding and marketing consulting agency focused on the financial industries. The agency specializes in helping clients solve complex marketing challenges with breakthrough brands, names, retail environments, promotional campaigns and multimedia design. Weber Marketing Group's experienced team of highly-skilled marketing professionals has created hundreds of brands and thousands of branch environments.

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