Webchutney Appointed Digital Agency on Record for Sansui, Kelvinator and powers Social Media Outreach

Webchutney, India's leading digital marketing agency has won the digital mandate in social media for Sansui and Kelvinator brands. End Quote

(1888PressRelease) January 26, 2012 - India's leading digital marketing agency, Webchutney, has been appointed as the official agency on record for premium Japanese technology and household appliances brands-Sansui and Kelvinator respectively, to enhance existing digital marketing and consumer outreach activities online in India. The announcement follows an extensive competitive pitch process where Webchutney emerged as the official digital partner in social media for the prestigious brands.

With presence in over 100 countries, Sansui has been a pioneer in redefining the television and entertainment industry by introducing cutting edge technology and innovation in LED's ,LCDs, Smart TV's, Slim TVs and DVDs since 1997 in India. Leading Bollywood actor Saif Ali Khan was recently roped in as the official brand ambassador to strategically position the brand as a trendy, vibrant and dynamic television brand and to increase consumer preference among target audiences.

Driving the promise of a 'Smart, fresh and healthy tomorrow', Kelvinator-one of the oldest and widely accepted home appliances brand in the Indian market, is all geared up to connect socially with its consumers through the digital media route .The brand which is synonymous with excellent quality, unmatched reliability and trust has been very popular in the refrigerator category since inception. Over the years, Kelvinator has grown much wider & popular with a vast product line up encompassing the latest technology Frost free and direct cool refrigerators, Split Air conditioners and Fully automatic and semi automatic washing machines.

So far, the only digital footprint, for both brands, has been their websites.

As a digital partner and consultant, Webchutney will establish social outreach and engagement for both brands to begin with. Both brands have announced the launch of their official interactive Facebook pages, while Sansui has also launched their official Twitter page and Youtube channel, powered by Webchutney.

"In a highly competitive Indian consumer electronics landscape flooded with latest technologies, our TG remains in a constant state of flux. Our mandate is to keep pace with and engage consumers in a language they understand using a medium they thrive in, and gain a 360 degree foothold in the digital medium in 2012. The way forward is to socially integrate Sansui and Kelvinator with the masses and increase brand visibility online across social mediums. We are extremely confident of Webchutney's digital media expertise and creative intelligence to provide the competitive edge we need," said Mr. Arun Pal-Chief Marketing Officer of Sansui & Kelvinator.

The agency will also undertake complete website overhaul to propel greater awareness, reach, interactivity and engagement for both brands.

"Our strategy is to build relevant, impactful digital experiences to empower both brands and enhance their recall value through various digital activations and touchpoints including website development, creative media and social outreach, search engine optimization, web/mobile applications, viral marketing and other campaign collaterals in a bid to convert consumer preference to brand advocacy and drive greater connect and affiliation with the brands," said Saket Vaidya, Vice President - Operations, Webchutney.

Speaking on the appointment, Sidharth Rao, CEO, Webchtuney said, "We are delighted to have the opportunity to partner with the two well known and fast-moving brands-Sansui & Kelvinator, that have emerged as strong players in the consumer durables industry over the last few years .We will be drawing on our extensive experience in creating best-in class, innovative designs and thought-provoking branding communications to achieve desired positioning and establish an indispensible relationship with their audience for both brands."

Join Kelvinator on Facebook here (http://www.facebook.com/pages/Kelvinator/174335002667244)
Join Sansui on Facebook here (http://www.facebook.com/SansuiIndia) and follow Sansui on Twitter here (https://twitter.com/SansuiOfficial)

About Webchutney

Webchutney works with leading companies in India by developing award winning and memorable experiences for brands to connect, engage with and build sustained relationships with their consumers online.

Our clients include Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Proctor & Gamble and Canon among others. We work with them in areas of online advertising, website design, mobile marketing and social media.

Ranked as India's Number 1 Digital Agency two years in a row (Brand Equity Agency Reckoner, The Economic Times, 2008 & 2009), Webchutney is committed to leading the interactive marketing industry.

We are a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bangalore.

For more information visit http://webchutney.com/
Contact shweta.bhandari ( @ ) webchutney dot net for press/media inquiries

About Sansui
Sansui was founded in 1947 in Tokyo Japan and now enjoys presence in over 100 countries. Being a pioneer in the field of television and entertainment industry, Sansui has many times redefined the industry by introducing cutting edge technology and innovation in India. Be it Plasma, LCD, Slim TV's or DVD's innovation is just not a philosophy but Sansui's way of life. What's more apart from being awarded the company of the year 8 times in row by the Japanese government, Sansui has also won the hearts and minds of millions of people across the globe.

For more information visit http://www.sansui-india.com/

About Kelvinator
Kelvinator is a well recognized-home appliances brand which has been serving the Indian market with reliable products for over many years now. The brand believes in maintaining & strengthening its cherished legacy by delivering World Class technology which translates into products that become an integral part of your life.

Today, Kelvinator is no longer a mere refrigerator brand, it has grown much wider & popular with a number of home appliances in its product portfolio. From Direct Cool to Frost Free Refrigerators, to Semi automatic & Fully automatic Washing Machines, to Split Air Conditioners-the brand has a vast and trendy product line up to suit the needs & lifestyle of the Indian consumers.

Kelvinator is surely the complete package brand for your Home Appliances.

For more information visit: http://kelvinator.co.in

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