It's not just good writing that makes for compelling web copy. Find out why synonyms are important in expert copywriting.
(1888PressRelease) July 23, 2009 - Embracing the hottest fads can bring big benefits to your website. Most recently developments in blogging networks, site directories and social networking sites have become big news.
Twitter is the newest kid on the block, with web marketers just beginning to tap the surface of what the microblogging site can offer.
But, for all the current trends, it is the humble thesaurus that is becoming the "must-have" tool for web copywriting businesses the world over.
Why? Well, synonyms are currently big news in Search Engine Optimisation (SEO) and writing for the web.
Time for a quick grammar reminder: synonyms are simply words that mean the same, for example burning, scorching, sweltering and boiling are all synonyms for "hot".
They improve the flow of your website's content, and, by avoiding the clumsy repetition of the same words throughout the text, your website becomes far more engaging to the reader.
That's just good writing, but synonyms have another important role. Many search engines use them, and other related keywords, to evaluate the content of your website and its relevance to a user's search.
Quite simply, the correct use of synonyms makes the search engines' job easier which, in turn, boosts your website's rankings - thus increasing traffic.
So, with the importance of a varied vocabulary in text and keywords, the thesaurus is an essential (vital, indispensable, crucial) tool for the web copywriter.
About MediaCo
Specialists in online marketing MediaCo have been providing effective online strategies to clients since 1999.
Core services include: Search Engine Optimisation (SEO), Pay Per Click (PPC) Advertising and Campaign Management, Strategic Link Building, Email Marketing (creatives and deployment) and website copywriting.
For more information on copywriting, visit: www.media.co.uk/copywriting/
MediaCo are Google AdWords qualified and SMA-UK corporate members.
It's not just good writing that makes for compelling web copy. Find out why synonyms are important in expert copywriting. 
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