Web Analytics Demystified Announces Collaborative Partnership With Stratigent

Stratigent and Web Analytics Demystified announced today that they are partnering to offer a comprehensive solution to help businesses gain a competitive advantage through their collective experience with web analytics best practices and extensive industry research. End Quote

(1888PressRelease) June 13, 2007 - CHICAGO, IL and PORTLAND - Stratigent, the global leader in web analytics consulting, and Web Analytics Demystified, recently founded by web analytics industry thought-leader Eric T. Peterson, announced a partnership today that is designed to enhance both firms’ ability to provide world-class guidance to companies already deeply invested in web analytics. As companies commit more resources to web analysis, it is evident that there is a clear need to help improve ROI of those investments and to help business gain a competitive advantage. By joining forces, the two firms offer a comprehensive solution to help businesses gain a competitive advantage through Stratigent’s and Web Analytics Demystified’s collective experience of web analytics best practices.

The partnership allows client’s access to an unmatched pool of expert resources in web analytics strategy and execution. “Combining Stratigent’s industry leading web analytics services with Web Analytics Demystified's industry research and thought leadership offers client’s access to the best web analytics resources available with regards to strategy, proactive data analysis, site optimization, technical execution and training,” says Stratigent CEO, Josh Manion.

The joint service offering includes the overall development of web analytics strategy, the creation of a strategic roadmap for the organization to clarify both long and short term goals, as well as the identification and execution of specific web analytics action items to achieve the greatest return on their web analytics investments. Stratigent’s clients will benefit from Mr. Peterson’s rich experience in web analytics; Web Analytics Demystified’s client’s will benefit from Stratigent’s deep experience with ongoing consulting projects.

Web Analytics Demystified’s recent research demonstrated the wide spread need for superior web analytics consulting services, by showing that over 93% of firms today struggle with the implementation of correct web analytics business processes which form the foundation for the successful use of web analytics across the enterprise. “While the majority of companies have made some investment in web analytics technology, and an increasing amount are investing in human resources to manage the technology, there is still a significant gap found in organizational understanding and appropriate use of these investments,” says Web Analytics Demystified CEO, Eric T. Peterson, “Together, Web Analytics Demystified and Stratigent provide a wealth of experience regarding the appropriate use of web analytics tools to bridge this gap and help companies begin to appreciate significant returns from their existing investment in web analytics.”

About Stratigent

As the global leader in web analytics consulting, Stratigent brings a wealth of expertise in web analytics strategy and execution. Having worked with over two hundred clients to provide strategic web analytics solutions, including Cannon, Washington Mutual, T. Rowe Price, Peapod, Orbitz, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance, Stratigent has gained deep insight into best practices that maximize the value derived from web analytics initiatives. Stratigent’s unbiased view of the industry is supported by strategic consulting partnerships with all of the leading web analytics vendors including: Google Analytics Omniture, Unica, Visual Sciences and WebTrends which allows Stratigent to offer a unique unbiased view of best practices tailored for the industry’s leading technologies.

For more information, please visit www. Stratigent.com

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by Web Analytics Demystified author and former JupiterResearch analyst Eric T. Peterson, provides objective guidance to companies striving to realize the full potential of their web measurement strategy, bridging the gap between technology and business strategy. Web Analytics Demystified provides multi-day strategic consulting engagements, workshops, and staffing support services for companies looking to hire dedicated web analytics professionals.

For more information please visit www.webanalyticsdemystified.com

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