We The Creative Partners with Orange County Transportation Authority on Another Success Bike Month Campaign

The Orange County Transportation (OCTA) has long depended on We The Creative as a partner in developing promotional campaigns that get results. We The Creative was once again enlisted to work on OCTA’s campaign for National Bike Month, which runs every year during May. End Quote

Orange County, CA (1888PressRelease) August 07, 2018 - For the 2018 campaign, We The Creative wanted to capitalize on growing consumer awareness and build on some of the themes from previous years. To further entice OC residents to abandon their solo commutes and hop on a bike, the 2018 campaign featured fun events, including a bike rally, and opportunities to win cool bike-related prizes.

We The Creative developed bold, playful materials to promote the events, including posters, social media posts, flyers, and more. Combined with a robust presence on social media, all the elements joined together to make the campaign feel like a true movement.

We the Creative President and Creative Director Joven Orozco said, “We’re fortunate that we have such a strong relationship with OCTA, and they’ve gotten behind some amazing work that’s performed well and also satisfied us as a creative agency.” Orozco also says, “Another thing we love about promotions that have a substantial social tie-in is that both the agency and the client get an instant window into how a campaign is performing. And in this case, we also get to see how many residents are really excited and happy to help OCTA make a difference.”

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