We The Creative helps promote Orange County Transit Authority’s Rideshare Week
OCTA reached out to the WTC team to commission a series of eye-catching digital and print marketing pieces, including a landing page reskin, email templatesprinted marketing pieces and digital ads. The playful campaign includes anthropomorphic animal illustrations engaging in ridesharing activities such as carpooling, alongside lighthearted taglines such as “Don’t drive owl by yourself.”
- Orange County, CA (1888PressRelease) March 08, 2019 - We The Creative partnered with the Orange County Transit Authority (OCTA) to create promotional materials for their annual Rideshare Week.
OCTA organizes Rideshare Week every year, with the goal of helping generate public awareness in the benefits of alternative commuting solutions such as carpooling, vanpooling, biking, or riding the bus or Metrolink.
Rideshare Week is an event OCTA encourages both individuals and organizations to get involved with. To this end, the goal of the weeklong campaign is to inspire people to use a ridesharing option at least once during the week. During the 2018 event, held Oct. 1-5, people who pledged to share their ride were entered into a drawing to win a Fitbit Charge 2 or Apple Watch.
The 2018 Rideshare Week theme was “It’s Your Life, Enjoy the Ride.” The WTC team was responsible for creating a series of eye-catching digital and print marketing pieces, including a landing page, email templates, retractable banners, postcards, posters and ads. The playful campaign includes line art illustrations of animals such as rabbits, bears, sloths and owls doing anthropomorphic things while engaging in ridesharing activities such as carpooling, alongside punny taglines such as “Don’t drive owl by yourself.”
“We have a longstanding relationship with the Orange County Transit Authority, and we enjoy playing a role in helping promote ridesharing initiatives that take cars off the roads,” said Joven Orozco, creative director behind the project.
We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public-sector division of Jovenville, LLC, a leading creative agency specializing in consumer brands, established in 1995. For more information, visit wethecreative.com, contact Nikita Russell at nikita ( @ ) wethecreative dot com or call 877-877-1318.
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