We The Creative Builds an Annual Report for OC Waste & Recycling
We The Creative designed the Orange County Waste and Recycling Annual Report which is now available to the public on Orange County California's website. The goals with the annual report were to create a document that could clearly communicate the core values of OC Waste and Recycling without falling into that stereotypical corporate feel that is sometimes off-putting.
- (1888PressRelease) June 27, 2011 - NEWPORT BEACH, Calif - We The Creative designed the Orange County Waste and Recycling Annual Report which is now available to the public on Orange County California's website. We The Creative, a subsidiary of Jovenville, LLC, specializes in branding, graphic design and marketing for public sector companies.
"Our goals with the annual report were to create a document that could clearly communicate the core values of OC Waste and Recycling without falling into that stereotypical corporate feel that is sometimes off-putting," explained We The Creative's President Joven Orozco. "When we all sat down together to design OCWR's 2010 Annual Report, we knew we needed to create something that was sophisticated and authoritative without looking ostentatious or expensive. The Annual Report also needed to reflect OCWR's commitment to green initiatives and position them as defenders of not only the environment, but Orange County's very high quality of life.
The annual report needed to be successful in not only engaging its audience but in translating an honest story about the company. With OC Waste and Recycling, it was important to convey the positive message of what the organization was trying to accomplish in Orange County.
The end result was a report that reveals a company dedicated to organizational transparency, ethics, health and community; a company completely in synch with the progressive mindedness of its community. The look and feel was symbolic of building blocks, showing that 2010 was about rebuilding a new mission for the organization.
"We produced the annual report with the theme of 'building' and used images that conveyed an action-oriented, take charge attitude, juxtaposed with pictures that captured the natural beauty of Orange County," continued Orozco. "The look and feel was bold, powerful and confident and it reinforced the message that OCWR is a vanguard that comes up with innovative ways to serve the county, protect the environment and build for the future."
About We The Creative: We The Creative specializes in branding, graphic design and marketing for public sectors. Working out of the headquarters of their parent company, Jovenville, LLC, the company is located in Newport Beach, Calif. Among their government and public sector clients are John Wayne Airport, Orange County Transportation Authority, Los Angeles World Airports and Orange County Waste & Recycling. For more information call (877) 887-1318 or visit their website at www.WeTheCreative.com.
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