Waxing the City To Open New Salon In West Denver

Company Continues to Expand Luxury Business Despite Struggling Economy. End Quote

Denver, CO (1888PressRelease) December 01, 2010 - Waxing the City, a chain of salons devoted exclusively to the art of waxing, has announced that it will open the doors of its new salon in the Belmar shopping center in west Denver on December 1. The new salon is located at 7660-C W. Virginia Ave. Lakewood, CO, 80226.

The opening of the Belmar location is part of the company's strategic growth plan that includes the recent announcement of its intent to franchise operations, the remodeling of several of its studios, the opening of a studio in Dallas, and the launch of its own branded wax. All Waxing the City salons closely follow a stringent training curriculum and maintain the highest quality of standards.

"The new salon was built out of the necessity of our clients," said Robin Schoh, Waxing the City's CEO. "Our other salons in the area are so busy that we needed to expand the space and add more CEROLOGIST™ technicians (professionally trained technicians). Now we've added a more convenient location for our west Denver clients to keep up with the demand."

Since its establishment in Nov. 2003, Waxing the City has experienced continuous growth. The opening of the Belmar location brings its total number of salons up to five.

"We have a proven business model," explained Schoh." "We provide our customers with outstanding, high quality facial and body waxing services at an affordable price and our professionally trained CEROLOGIST™ technicians have earned their reputation as being the most talented in the industry."

About Waxing The City

Waxing the City is an exclusive waxing studio devoted solely to the art of waxing. We cater to both women and men. Waxing the City has a unique pricing structure and a no tipping policy that makes routine and regular visits "affordable luxuries."

All of our CEROLOGIST™ technicians ("cera" is latin for wax; the term "cerologist" was coined by Waxing in the City's management team) go through several months of training to meet our stringent employment qualifications and must maintain our high standards of excellence in care and execution. We take a scientific approach to the art of waxing, constantly staying abreast of the latest techniques in shaping, concealing and removing undesired hair growth.

Owned by a group of savvy business women, Waxing the City has five locations, three in Denver, CO, one in Boulder, CO, and our newest salon in Dallas, TX.

We are obsessively passionate about waxing!

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