Waxing The City Announces Franchising Opportunities
Growing Company with Successful Business Model now Available for Franchise.
- Denver, CO (1888PressRelease) August 19, 2010 - Having weathered the economic downturn (actually growing through-out), Waxing the City, a Denver, Colo.-based chain of salons devoted exclusively to waxing, has announced its intent to franchise operations as part of the company's long-term plans for strategy growth.
In the last two years, the company has had a 43 percent average sales growth (gross sales in '09 were $2.2 million and so far '10 is trending past 3 million) launched a branded wax, doubled the size of two of its Denver salons, grown from 3 employees to nearly 50, and expanded into the Dallas market with great success.
The intent to franchise will begin in the Colorado and Texas markets and is part of the company's overall growth strategy. The owners predict that 3 - 4 franchises in Colorado and 4 - 5 in the Dallas metroplex will open over the next 12 - 18 months.
"Over the last year and half, we have continued to grow our operations and our clientele and have in fact had two of our best years yet," explained Robin Schoh, Waxing the City's CEO. "While people were certainly tightening their belts it seems that they are not willing to give up the affordable luxuries, like waxing."
"We have a proven business model," said Schoh. "The program we are offering franchisees is comprehensive and built around a strategy that will make building a successful salon and attracting customers easy and straight forward.
"And, for our loyal customers, the expansion will mean more salons, more locations, more convenience and much more of the same superior waxing quality that people expect from Waxing the City," Schoh added.
Waxing the City prides itself on its professionally trained "cerologists" (experts in waxing) who have the reputation of being some of the most talented technicians in the industry. All Waxing the City employees and franchisees are required to attend Waxing University, the company's proprietary training program.
About Waxing The City
Waxing the City is an exclusive waxing studio devoted solely to the art of waxing. We cater to both women and men. Waxing the City has a unique pricing structure and a no tipping policy that makes routine and regular visits "affordable luxuries."
All of our cerologists ("cera" is latin for wax; the term "cerologist" was coined by Waxing in the City's management team) go through several months of training to meet our stringent employment qualifications and must maintain our high standards of excellence in care and execution. We take a scientific approach to the art of waxing, constantly staying abreast of the latest techniques in shaping, concealing and removing undesired hair growth.
Owned by a group of savvy business women, Waxing the City has four locations, two in Denver, CO, one in Boulder, CO, and our newest salon in Dallas, TX.
We are obsessively passionate about waxing!
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