Watertech 2013 Confirmed To Attendees The Business Opportunities In India's Water And Wastewater Treatment Market

Exhibitors use Watertech 2013 as a launching platform for products, services and related schemes. End Quote

(1888PressRelease) October 26, 2013 - The first edition of Watertech, National Exhibition and Conference on Drinking Water, Sanitation, Municipal and Industrial Wastewater Treatment and Management, organised by Messe Frankfurt drew to a close with satisfying results. At the exhibition, leading companies occupied 3,000 sqm of exhibition space and attracted over 1,400 trade visitors. Heavy rain did not dampen both exhibitor and visitor spirits as an impressive range of products, services and technologies were on display at the 2013 edition. The show ran from 26 - 28 September 2013 at Mahatma Mandir in Gandhinagar, Gujarat.

Attendees agreed that this was the first trade fair that saw the active involvement of municipal representatives from 18 states & union territories across India, representing different water supply and sanitation schemes implemented by the Ministry of Drinking Water and Sanitation. Exhibitors praised the wealth of business opportunities the water and wastewater treatment market in India holds and used Watertech Expo and Conference 2013 as a platform for networking with government officials and leading industry players.

Rajeev Gupta (IAS), Principal Secretary, Water Resources Department, Government of Gujarat, who was present at the Inauguration Ceremony and Conference said: "Long strides have been taken in solving India's water problems, but quality and supply issues still prevail. Messe Frankfurt has made a beautiful attempt to bring state governments, associations and industry players under a single roof to share information about products and extreme views in water management and treatment." He also emphasised the need for India to implement quality and sustainability regulations on raw material and products required by this highly import-driven market.

Pankaj Jain (IAS), Secretary, Ministry of Drinking Water and Sanitation, Government of India, also thanked Messe Frankfurt for organising Watertech 2013. He stated: "The quality of our water is directly linked to the health of the nation. Watertech 2013 is a platform that will allow stakeholders in the sector to share information, ideas and allow access to new technologies we would like to bring to India."

Merck Millipore, a Division of Merck Specialities Pvt Ltd, India had their stall in the Ministry of Drinking Water and Sanitation Pavilion. When asked about their participation in the event, Atul Agarwal, Head Projects, Lab Solutions, Merck Millipore noted: "It is only recently that India's water and sanitation problems have got the attention they deserve. We need an event like Watertech to draw more attention to these issues that are challenging the development of the nation."

Visitors to Watertech were pleased with the range of technologies and solutions on display. Amongst them were consulting engineering firm Shree Yash Foundations, India. Chairman, Ketan Patel commented: "We were curious about the latest green technologies and processes available for water treatment and have found Watertech 2013 very useful. Several of the services and products displayed here were highly interesting. We would definitely like to come back as exhibitors in the next edition."

Anna Dorsch from the International Sales and Marketing Program, Evonik Industries GmbH shared that visiting Watertech was a 'great experience'. She said: "I had had some interesting discussions with a few people and shared a lot of business cards. Through this event I have realised the tremendous potential for wastewater treatment and management services in India."

Exhibitors use Watertech 2013 as a launching platform for products, services and related schemes

Several exhibitors like Benchmark Agencies Pvt Ltd, BiOWiSH Technologies, LifeStraw and even the Ministry of Drinking Water and Sanitation used Watertech as a platform to highlight and launch products and services specifically designed to address India's unique water management, treatment and sanitation issues.

On the second day of the event, Bharatsinh Solanki, Minister of State (I/C), Ministry of Drinking Water and Sanitation, Government of India formally launched the 'Solar Energy Based Dual Pump Piped Water Supply Scheme'. This initiative is set to deliver a continuous supply of piped water to 337,000 rural households and save 6.75 MW of energy per year, after country-wide implementation. The scheme will be launched in naxalite and rural India with an overall budget of INR 20,000 crore and will help harvest rainwater as well.

Benchmark Agencies Pvt Ltd, India launched 'Vulcan', a personalised eco-friendly water treatment system that protects pipes from scale and rust as well as softens hard water by using the patented Vulcan-Impulse-Technology that treats water without using chemicals or salt at Watertech 2013. Marketing Manager of Benchmark Agencies, Jignesh Patel said, "By exhibiting at Watertech 2013 I was able to witness the government's interest in new developments in the field of water treatment. This is the first time I have seen such strong government support for an event. This has been a good initiative and we managed to meet some good clients here."

Watertech Conference offered insights to the growing sector

From 27 - 28 September, the Watertech Conference brought together more than 100 experts and industry professionals with an agenda to increase efficiency in the management of water resources and enhance productivity in wastewater management and treatment. Covering topics ranging from issues and challenges in water quality monitoring and investment opportunities in drinking water supply to the latest innovations and updates in existing technology, the Conference caught the attention of policy makers and sector leaders urgently seeking to improve the overall quality of water and wastewater treatment in India.

One of the speakers at the Conference, Dr Mukesh P Mathur, Director, Centre for Urban Governance, New Delhi, India presented findings on water supply, wastewater generation and treatment in India and the success story of the Alandur Sewerage Project. He said: "A platform like the Watertech Conference is needed to create awareness and educate people about the country's water crisis. It is a great platform for private industry players to meet with decision makers from municipal and even rural sectors."

Another highly anticipated presentation was on Reliable Online Analytical Measuring Technologies delivered by Rajiv Doshetty, National Product Manager - Analysis at Endress+Hauser Pvt Ltd, India. In his presentation he discussed the Memosens technology, which reduces operations and maintenance efforts of analysers while increasing the flexibility of operation. He said: "Every action involving water management requires effective cooperation between government bodies and the companies which bring in new technology for the water and waste water segment and by adapting to such new technologies helps in benefiting overall human kind."

"I found BioWish's presentation on their biocatalyst that enhances biological systems and Anderson's Costal Clean-up Initiative very interesting. The Watertech conference has introduced new technologies that can be implemented to secure India's water future," said Ayyappa Raja (SVP), Senior Environmental Engineer - Water and Effluent Treatment, Larsen & Toubro Ltd, India.

In his Closing Speech on the last day, Satyabrata Sahu, Joint Secretary (Water), Ministry of Drinking Water and Sanitation,
Government of India called the trade fair 'the roadmap for the development of the industry'. He added, "Quality of water in India has been given more importance in the 12th 5-Year Plan with over INR 5,500 crores being allocated to the sector. Eighty per cent of the country's ground water sources have been tapped, which is why our water issues need to be addressed at state, ministry and national levels. I sincerely hope that the knowledge shared and information gathered at Watertech 2013 will be carried forward and result in the overall development of the industry."

The 2014 edition of Watertech Expo and Conference will be held from 8 - 10 October in New Delhi and will be extended by Pollutech, Cleantech and Wastetech, synchronous trade fairs showcasing the latest innovations in the environmental protection industry in India.

For more information about the event, please visit: www.watertechindia.com.

Background information on Messe Frankfurt
Messe Frankfurt is one of the world's leading trade show organisers with 536.9 million euros in sales and 1,833 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events "made by Messe Frankfurt" take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany. Messe Frankfurt's exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com.

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