WapStart Launches Mobile Video Ads in Russia
Russia's leading mobile ad network now supports In-stream video format.
- (1888PressRelease) July 17, 2014 - WapStart, the largest Russian mobile ad network, announced it has implemented the In-stream video ads into its system. The new option is already available for all clients.
In-stream video is one of the most demanded formats in the Russian mobile ads market. This type of advertisement consists in a pre-roll video that the user sees before the main content. The ad runs 5 sec obligatory. After that, the user can decide whether to continue watching it or to switch to the original content. In-stream videos are clickable and make the interactive counterpart of traditional TV commercials.
Furthermore, the audience can be targeted by socio-demographic characteristics (age, gender), which is often vital for branding and image campaigns. To expedite the set up process and reduce customer costs, WapStart provides assistance concerning existing video formats conversion.
The initial offering includes up to 15 Mio impressions monthly and is planned to ramp up quickly. The high quality of the traffic was achieved through the integration with major Russian video content providers.
In addition to the general analytics of impressions, clicks, CTR and conversion rates, clients have access to the information about how long the video has been watched in quarters. This tool provides data for deeper assessment of the audience engagement.
Russian mobile video ads market has grown by 300% in 2011-2013 period, according to Initative. The accelerated growth trend will continue in the next few years, which makes new video formats even more in demand, according to the experts.
About WapStart
WapStart is the largest mobile advertising network in Russia and CIS. The company provides services to thousands of mobile websites and applications within local and international markets. Monthly WapStart audience reach is 40 million people and over 5 billion impressions. WapStart offers advanced technologies for audience targeting and analysis, allowing to run effective mobile advertising campaigns with high ROI.
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