WANTFUL Selects Workhouse as A.O.R
WORKHOUSE (workhousepr.com) has been selected as Agency of Record (A.O.R) by Wantful (wantful.com), a new design and style authority that is reinventing the experience of gift giving, one present at a time.
- (1888PressRelease) August 07, 2012 - WORKHOUSE (workhousepr.com) one of the country's leading public relations and integrated creative agencies, today announced that it has been selected as Agency of Record (A.O.R) by Wantful (wantful.com), a new design and style authority that is reinventing the experience of gift giving, one present at a time. Founded by John Poisson, a designer and four-time entrepreneur with 20 years experience as a pioneer in entertainment, consumer electronics, social media and retail, Wantful investors include several notable angel investors from some of top online retail and social media services including Dennis Crowley (CEO, Foursquare), Alison Pincus (Founder, One King's Lane), Dave Morin (CEO, Path), and James Min (Managing Director, Montgomery & Co). Workhouse will develop integrated promotional campaigns that synchronize communication efforts and will execute a comprehensive public relations plan on behalf of Wantful. The Assignment is effective immediately. Interested media please contact Workhouse, CEO Adam Nelson via telephone +1 646. 205. 3540 or via email nelson ( @ ) workhousepr dot com for consideration dot
Finding the perfect gift for any occasion just got simpler with the launch of Wantful (wantful.com), a new online retail destination that's changing the way the world gives gifts. Wantful helps shoppers curate a personalized collection of sixteen perfect gift choices from its collection of thousands of exceptional products. This collection is presented to the recipient in a custom-printed gift book, wrapped like a present in Japanese rice paper and delivered in an embossed black envelope. All they need to do is open their gift book, discover the products chosen for them, and select the one item they want to receive.
Wantful's buyers have partnered with the finest designers and producers from around the world to offer exceptional, beautiful products that you won't find in mainstream retailers, and assembled them together in an ingenious new online experience. In the words of Wantful CEO, John Poisson: "Gift giving has become unoriginal and commoditized through the years, despite everyone's intention to give something special. From finding something you know they'll love to presenting it with style, we're here to help."
JOHN POISSON
Wantful was founded by John Poisson, a designer and four-time entrepreneur with 20 years experience as a pioneer in entertainment, consumer electronics, social media and retail. Following design and marketing roles at both Avid and Softimage in those companies' earliest days, John founded two of Canada's largest digital effects studios, including the Emmy-nominated Meteor studios. He led mobile media design and R&D at Sony in Tokyo from 2002 to 2004, then moved to San Francisco to found Tiny Pictures. There he launched Radar, a groundbreaking and award-winning mobile social media service. In 2009, the company was acquired by Shutterfly, where he served as VP Mobile and Social Media.
MEDIA CONTACT
Interested media who wish to schedule an interview with founder John Poisson please forward your requests to contact Workhouse, CEO Adam Nelson via telephone +1 646. 205. 3540 or via email nelson ( @ ) workhousepr dot com for consideration dot
WANTFUL
Wantful is a new design and style authority dedicated to reinventing the experience of shopping for gifts, one present at a time. Wantful scours the globe, discovering beautiful, well-designed products which, based on the gift recipient's style and interests, are recommended with the precision of a personal shopper. From home décor and accessories, to beauty products and jewelry, Wantful has something stunning to suit everyone's taste, at a wide range of price points for every occasion. And the signature Wantful gift book adds style, surprise, personalization and choice back to gift giving, because it's not just the thought that counts. For more information please visit wantful.com
Investors in Wantful include Polaris Venture Partners, Harrison Metal Capital, Greylock Partners, Forerunner Ventures, and several notable angel investors from some of top online retail and social media services including Dennis Crowley (CEO, Foursquare), Alison Pincus (Founder, One King's Lane), Dave Morin (CEO, Path), and James Min (Managing Director, Montgomery & Co).
W O R K H O U S E
WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents Wantful and serves as media contact and A.O.R. Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChapelle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com
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