WanderPoint, L.L.C. Enters Into Asset Purchase Agreement with Direct Response Concepts

Direct Response Concepts, a provider of mobile applications to CVBs, has sold their assets to WanderPoint, LLC. End Quote

(1888PressRelease) October 31, 2011 - Charlotte, NC - Today it was announced that Direct Response Concepts, a provider of mobile visitor guide applications to convention and visitor bureaus (CVBs), has sold their assets to WanderPoint, LLC. WanderPoint is a marketing technology company building branded mobile tourism applications and custom application development solutions for CVBs, cities, marketing organizations, tour operators, retailers, festival and event organizers.

As part of the purchase, WanderPoint assumes the Direct Response Concept mobile visitor guide platform that is currently running mobile tourism applications in several cities. Doug Dawson, CEO of WanderPoint states, "WanderPoint has the team, technology, and investment resources to become an industry leader in mobile applications serving the travel and tourism industry. Direct Response Concepts has a proven track record and strong reputation as an early leader in the marketplace; we believe they will be a strong asset to enabling our ability to expand our offerings to the industry." WanderPoint plans to make ongoing investments into the product to ensure that it remains a leading application in the fast growing space.

David Moore, CEO of Direct Response Concepts, has joined the board of directors for WanderPoint.

WanderPoint is a marketing technology company building branded visitor guides and other solutions for CVBs, cities, marketing organizations, tour operators, retailers, festival and event organizers. The WanderPoint mobile platform provides apps designed to search, source, engage, entertain and educate visitors and tourists. We build, manage, maintain and deploy a robust visitor's experience for location based marketers. To learn more call us at 800-486-3893 or visit www.wanderpoint.com

For more information
Media Contact:

Julie Nance 704-763-0560
Turning Point Advisors

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