If you hated the movie, "The Happening," you are not along. Join the largest movie walk-out in cinema history at TheNotHappening.com
(1888PressRelease) June 21, 2008 - When long-time movie buff, Lou Kije, went to M. Night Shyamalan’s latest film, “The Happening,” he hated it enough that he did something he had never done before; he walked out of the screening and asked for a ticket in exchange.
As Mr. Kije tells it, “I just couldn’t believe that Shyamalan and Fox would release a movie that was truly that bad. I’m expected to pay for a multi-million dollar film that has a plodding and dull plot which also uses suicide as a form of entertainment? I won’t do it. But even though I got my ticket exchange, I thought, ‘How can I do more here and let Fox know that this just isn’t acceptable?’ and that’s when I came out with the idea of a mass walk out.”
Mr. Kije’s logic is that boycotting a movie does nothing. The film has already had a US$30M opening weekend. If you encourage everyone to simply not go, nothing happens. But if you encourage people to go, then walk out of a movie and ask for a refund, people will take notice.
Mr. Kije is asking all film goers, even people who have no interest in seeing “The Happening,” to get a ticket, find out what the theater’s return policy is, and then follow the letter to return the tickets and ask for a refund. Mr. Kije explains, “Let’s say you want to see ‘The Hulk.’ You should find a time that works for you, but instead of buying a ‘Hulk’ ticket, buy a ticket for, and see the start of, ‘The Happening.’ Once the movie starts, walk out and ask the box office for your exchange ticket. I call this event, ‘The Not Happening.’”
He also suggests that anyone who has already seen the film, and didn’t like it, to send their ticket stubs to Rupert Murdoch and ask for a refund. Mr. Kije has created the Web site (TheNotHappening.com) giving names, addresses and even sample letters that can be used as part of the refund process.
Mr. Kije explains what he’s hoping to gain, “In a perfect world, I’d like to see Fox come out and apologize for the film. We all know that’s not going to happen. So I’d like to see the next best thing...so many people walk out of the film that the company’s accounting gets weird, and a bunch of people who usually take the customer for granted take notice. Then maybe someone, somewhere, will think twice before releasing such an amazing piece of trash to the public. In the 1960’s protestors often attended ‘happenings.’ Here in the twenty first century, I think it’s time for a ‘not happening.’”
Whether you have a problem with the movie, or even if you simply want to be part of a large social experiment, everyone is invited to join the protest at TheNotHappening.com
If you hated the movie, "The Happening," you are not along. Join the largest movie walk-out in cinema history at TheNotHappening.com 
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