Wakefly Designs New Website For Eragen(R) Biosciences

Wakefly announced today the launch of a new website for EraGen® Biosciences, a leader in providing clinical laboratories and medical researchers with the next generation of easy-to-use molecular assays for the early detection and monitoring of diseases. End Quote

(1888PressRelease) July 08, 2010 - WESTBOROUGH, MA - Eragen (www.eragen.com) tapped into the expertise of Wakefly, an innovative, award-winning web development and online marketing firm with expertise in life sciences online marketing, to improve the overall user experience and visual appeal of the website. Among the primary goals for the project was to achieve a website that educates the target audience while encouraging them to engage further with Eragen. Wakefly accomplished this by creating a compelling, intuitive user experience with easy to use navigation that quickly leads visitors to relevant information. The site was deployed using Kentico, a leading content management system for life sciences and high tech B-to-B companies.

Wakefly's Chief Executive Officer Dean Dorazio commented, "Our goal for every client is to build an effective website that generates increasing end user engagement and lead flow - leading to a significant return on investment. Our focus for the Eragen project was to improve the overall user experience and build a medium that the company could employ to cultivate strong relationships with the diverse stakeholders in its marketplace."

EraGen Biosciences develops, manufactures and markets innovative molecular diagnostic products that are driving a new era in clinical diagnostics and research. The company's in-market and pipeline products, based on its novel, patented MultiCode® platform chemistry, are the next generation of DNA- and RNA-based testing for the early detection of infectious diseases and genetic conditions.

About Wakefly -
Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience to make marketing easy. The Company is committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call (508) 616-2042.

###

Visit Wakefly, Inc. Website

space