Vritti i-Media's Digitalworld+ network gains momentum as the leading advertising platform for the rural consumers in Maharashtra
Vritti's i-Media's Digitalworld+ network can help corporates, SME's and retail businesses reach their target audience in the tier 2 and tier 3 cities effectively. Vritti's understanding of the rural market in India coupled with their strong technology infrastructure makes them the ideal OOH advertising partner for bottom of the pyramid communication.
- (1888PressRelease) January 21, 2011 - Mumbai - Vritti i-Media's Digitalworld+ network has emerged as the leading digital technology enabled media solution in Maharashtra for corporates to market and advertise their products to the tier 2 and tier 3 cities. The Digitalworld+ Network comprises of the Digitalworld Audio Network (DW-AN) and the Digitalworld Audio Visual Network (DW+ -AV). This network can help companies do their Awareness campaigns, promotional campaigns and brand building exercises in an innovative and cost effective way.
The DW-AN broadcasts audio advertisements in State Transport bus stations thus helping advertisers to cater to the masses traveling by buses. Vritti i-Media has been appointed as the Sole Authorized Agency by Maharashtra State Road Transport Corporation (MSRTC) to run Audio Advertisement at various district bus terminals that will be played along with the Buses' arrival/departure announcements. On an average, DW-AN reaches out to approximately 40000 people every day at a single location at 10% of the cost of traditional media. The DW-AN network is currently spread over 80+ locations across all the important districts and towns of Maharashtra.
The DW+-AV network relays digital advertisements that can convey multiple messages at one time. Launched on July 1st 2010 at Hotel Bikaner and Food Hub on the Mumbai Pune Express highways and Hotel Daulat on Pune Nashik Highway , these displays are now located in all the food courts lining the Mumbai-Pune Expressway and Pune- Nasik Highway. The DW +- AV can run various ads at different points of the day or year, through the broadcasting system linked via Internet thus making it a very flexible and cost effective medium for the advertisers. They are installed at Highway hotels mainly for entertainment and information purposes.
The entire Digitalworld+ network is backed by Vritti Solution's technology infrastructure and the necessary back-end systems that ensure 100% up time and guarantee certainty of advertisement air time at all locations as thus making the solution dependable. Vritti has plans to grow this medium to over 100 + Highway locations across Maharashtra with an average of 500+ displays in the near future.
The entire Digitalworld+ network is backed by Vritti Solution's technology infrastructure and the necessary back-end systems that ensure 100% up time and guarantee certainty of advertisement air time at all locations thus making the solution dependable. Proof of advertisement air time/display is readily available with Vritti which makes their solution more dependable than the regular OOH media
Mr. Veerendra Jamdade, CEO and director Technical of Vritti i-Media says, "It's always been a big challenge for advertisers and companies to reach out and connect with the rural market through mass medium such as television and print. Rural advertising in India needs some innovative and alternative media to woo the customers. Vritti i-media is an innovative and value for money IT enabled mass medium that can help corporates communicate effectively with rural masses and trigger a change in the mind sets of advertisers when it comes to use of technology in the outdoor media business"
Mr. Mr. Anand Bhutada, Director of Kirti Oil Mills says, "We started off by using the The Vritti i-media Audio Advertisement Medium to advertise our product Kirti Gold oil across 19 bus stands in the year 2008-2009. This medium has given us excellent results in regards to penetration & recall for our product and we are happy to announce that as of today, we use Vritti's audio medium to advertise our product across 85 bus stands in Maharashtra."
Vritti i-Media's Digital World+ Network is currently present in over 80+ locations across Maharashtra. They plan to expand this network over the Tier 2 and Tier 3 cities across the rest of the country keeping in line with their vision of being known as the rural market experts.
About Vritti i-Media
Vritti i-media is the media business arm of Vritti Solutions Limited , a next generation software solutions company offering IT and IT enabled services for businesses. Vritti Solutions has a range of business and media solutions for the small and medium businesses. An award winning product Development Company, some of the domains served are manufacturing, retail, banking, agriculture, information technology, mobile, and media. The products offered under the i-Media brand are Digitalworld Audio Network, Digitalworld Audio Visual Network, sms services, event management services and consultancy services.
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