VMZinc Welcomes Architects To New "Lounge" at the 2012 AIA Convention

The redesigned booth will provide a place to rest and relax. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) May 08, 2012 - VMZINC®, the brand name of the architectural zinc manufactured by Umicore Building Products USA (UBP), will welcome architects to its new booth-turned-lounge this year during the American Institute of Architects' (AIA) 2012 National Convention & Design Exposition.

The convention and expo will be held May 17-19 at the Walter E. Washington Convention Center in Washington, D.C.

VMZINC has redesigned its former Booth #329 to feel more like a lounge, "where architects and other convention attendees can come to relax, refuel, and talk about zinc with our territory managers," said Chandra Hester, marketing assistant for UBP.

Underscoring the focus on architecture, VMZINC will present interviews with select architects on large LCD TVs in the booth, along with a slideshow of projects that feature VMZINC applications.

The booth will also feature a new VMZINC Composite Material mock-up, produced by NOW Specialties, Inc., of Texas, whose sales team will be on hand to answer any questions.

And on Friday, May 18, VMZINC will host a happy hour at the Convention Center in Room 158 B from 4-7 p.m.

The theme for this year's AIA National Convention & Expo is Design Connects.

" 'Design Connects' celebrates the uniqueness of design as the synthesis of theory and practice, the relationship of the built and natural environments, and the aspiration of architecture to serve the broader goals of humanity," said James H. Determan, AIA, chair of the National Convention Advisory Committee.

Among the many points the VMZINC representatives will make in their booth during the convention is architectural zinc's connection to environmental stewardship, a key issue among today's architects.

"Zinc is a very natural and significant mineral that is prevalent throughout the world," notes Dan Nicely, Associate AIA and VMZINC's director of market development. "It takes very little energy to manufacture zinc, the life span of zinc cladding is 80 to 100 years, it is virtually maintenance free, and it is completely recyclable, from construction scrap to the end of its useful life."

Nicely said he hopes architects attending the convention will visit Booth 329 often, not only to learn about architectural zinc and its applications but also to relax and regroup before moving on to other events in the Convention Center.

For more information on the 2012 AIA Convention & Expo, go to www.aia.org and click on "Conferences & Events."

For more information on VMZINC, visit www.vmzinc-us.com.

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