VMZINC(R) Broadens Public Outreach With Three New Social Media Platforms

Leading Provider Of Zinc Products Launches Houzz, Pinterest And Instagram Accounts Designed To Engage With Builders, Designers, Industry Professionals And Homeowners. End Quote

Raleigh-Durham-Chapel Hill, NC (1888PressRelease) July 25, 2013 - VMZINC® - US and Umicore Building Products, USA Inc. (http://www.vmzinc-us.com/), a leading specialist in innovative zinc products manufactured and sold by the Building Products Unit of Umicore, has announced that the company has joined three new social media platforms, Houzz, Pinterest and Instagram. Launching accounts on these new social media platforms will better enable VMZINC® to display its work and expertise to homeowners, builders and architects, highlight projects incorporating zinc materials, and connect with professionals and design enthusiasts worldwide.

Houzz, a leading online platform for home remodeling and design, provides users with everything they need to improve their homes from start to finish, with results viewable online or from a mobile device. With the largest residential design database in the world, Houzz has the ability to connect millions of homeowners, design enthusiasts and home improvement professionals across the country and around the world. With Houzz, VMZINC® will have the opportunity to display innovative product design, as well as one-of-a-kind commercial and residential projects that incorporate VMZINC®'s product line, as well as product information and design inspiration to help professionals and homeowners turn their building and design dreams into reality.

Pinterest, a pinboard-style and photo-sharing website that allows users to create and manage images in theme-based categories, gives users the ability to browse pinboards for other images, "re-pin" images to their own boards or "like" photos. One of the fastest growing social networks online, Pinterest became the third-largest network in the United States in 2012, behind only Facebook and Twitter. VMZINC® will use its Pinterest account as a "virtual storefront" to showcase the company's one-of-a-kind product line and its use in various projects - both large and small scale - around the world.

Instagram, a social networking and photo-sharing service, allows users to take photos with a mobile phone, apply digital filters to transform or enhance the pictures, and share them with friends and followers. With the tool experiencing more than 100 million monthly active users and 40 million shares per day, VMZINC® will leverage its Instagram account to connect with an audience on an extremely visual platform and encourage followers to post their own Instagram images of VMZINC® products and services. Additionally, the Geo-Tag feature can be used to pinpoint project locations and direct users to the site of the image.

To learn more about VMZINC® and to view the company's new social media channels, visit http://www.houzz.com/pro/vmzincusa/vmzincus, http://pinterest.com/vmzincusa/, http://instagram.com/vmzinc_us.

QUOTES:
"We are very excited about joining Houzz, Pinterest and Instagram, as these networks will allow us to connect with a larger audience and expand our online presence, as well as the availability of information about our products and projects," said Daniel Nicely, managing director at VMZINC® -US and Umicore Building Products, USA Inc. "These accounts will serve as wonderful tools to better highlight our products and services, as well as connect and engage with architects, builders, clients and customers both nationally and worldwide."

NEW MEDIA CONTENT:
VMZINC® Facebook page:
www.facebook.com/vmzincusa

VMZINC® Twitter Page:
https://twitter.com/vmzinc

VMZINC® Houzz Account:
http://www.houzz.com/pro/vmzincusa/vmzincus

VMZINC® Pinterest Page:
http://pinterest.com/vmzincusa/

VMZINC® Instagram Account:
http://instagram.com/vmzinc_us

VMZINC® YouTube Channel:
www.youtube.com/user/vmzincusa

VMZINC® Pod Bean:
http://www.podbean.com/podcast-detail?pid=151892

VMZINC® Podcast in iTunes:
https://itunes.apple.com/us/podcast/vmzinc/id571001649?mt=2

VMZINC® ZincSense Blogs:
www.zincsense.com
http://zincsensenews.tumblr.com/archive

ABOUT VMZINC®:
VMZINC® is the international brand name of rolled zinc products manufactured and sold by the Building Products Unit of Umicore. VMZINC®, a leader in the French and Belgian markets and established in 15 countries worldwide, offers an unparalleled range of roofing products and systems, façade cladding, rainwater systems and ornaments. With a large focus on customer satisfaction, VMZINC®'s products and services have become synonymous with high quality, innovation and environmentally sustainable design. As the first company to diversify its range of surface aspects, VMZINC® offers six unique shades of preweathered zinc, in addition to natural zinc. The company strongly identifies with the Umicore Group values of responsibility, performance and progress, and for more than 10 years, VMZINC® has been closely involved with Umicore initiatives to give its operations a sustainable development framework. For additional information, visit http://www.vmzinc-us.com/.

ABOUT UMICORE BUILDING PRODUCTS USA/VMZINC®:
Umicore is a worldwide leading producer of architectural zinc under the brand name, VMZINC®. For more than 160 years, Umicore has provided innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, N.C. For additional information, visit http://www.vmzinc-us.com/.

Kathleen Donnelly
MMI Public Relations
(919) 233-6600
kathleen ( @ ) mmipublicrelations dot com
http://www.mmipublicrelations.com
http://twitter.com/MMIPR

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