Vital Balance Lab Launches UV Protection Supplement "ReadyRay"

Company introduces skincare product that makes sun tanning healthier. End Quote

(1888PressRelease) August 14, 2010 - SAN DIEGO, CALIFORNIA - Vital Balance Lab, creator of innovative skin care products, today launched "ReadyRay", a skincare supplement designed to fight free radicals caused by UV rays and to support the skin's natural protection against sunburn and sun damage.

In the middle of summer and vacation time, VBL introduces a product that helps sun lovers, people who have sun-sensitive skin or just enjoy being outdoors to maintain a healthy skin defense system while being exposed to sun rays.

Over the past five years, modern medical science discovered that certain vegetable nutrients and minerals contain potent antioxidants that specifically support the skin's natural defense system against free radicals caused by UV rays and their skin damaging effects. Based on this research, Vital Balance Lab formulated ReadyRay's antioxidant supplement with pure vegetable ingredients that are properly extracted and blended in correct proportions.

"There's no guilt-free tanning", said Leila Shephard, CEO of Vital Balance Lab, "because any UV exposure creates free radicals which quickly deplete your skin's natural levels of essential antioxidants. So, if you like to be outside in the sun - like me - or if you are a frequent tanner or just have sun-sensitive skin, this product is a benefit, especially if your health and physical appearance is important to you."

Unlike topical sunscreens, which absorb or reflect some of the sun's UV radiation externally, ReadyRay is designed to work from the inside out - deactivating these free radicals by supplying extra electrons, sparing healthy skin cells from harmful sun damage.

Additional education initiative
Vital Balance Lab also announced today the "Suncare Action Plan" initiative which is designed to educate sun lovers to learn how to protect their skin from sun damage. A compilation of "10 Tips to Get More Tan with Less Burn" can be found at http://VitalBalanceLab.com/10tips.pdf

Pricing and availability
ReadyRay retails for $29.95 per bottle and is expected to be available at selected tanning salons, convenience stores, drug stores and natural health stores later this month.

About Vital Balance Lab
Vital Balance Lab (VBL), located in San Diego, California, is actively researching and developing pioneering skincare products that help to maximize the positive health effects of sunlight while minimizing its negative skin-damaging impact. Leila and Matt, the founders of VBL shared a passion for hiking, biking, running or just enjoying the sun at the beach. When members of both of their families were diagnosed with skin cancer, they consulted health experts, herbalists, nutritionists and studied the latest cancer research in search of anything they could proactively do. Finally they discovered an innovative botanical formulation that would allow them, their families and friends to enjoy the benefits of the sun while reducing the damaging impact. They then started VBL, which today is dedicated to bringing you the most innovative proactive sun care products on the market.

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