VIPERA Expands Brand Presence into Oman
VIPERA COSMETICS, the award-winning European cosmetics brand, announced today that it has expanded its operations into the Sultanate of Oman.
- (1888PressRelease) March 20, 2012 - Dubai - VIPERA COSMETICS, the award-winning European cosmetics brand, announced today that it has expanded its operations into the Sultanate of Oman by entering into a partnership with Future Brands Investments, LLC. In its initial phase, the agreement will see eight VIPERA COSMETICS kiosks opening in Oman's major cities, including Muscat, Sohar, Nizwa and Salalah.
"It is very rare to find a brand that can offer the overall combination that VIPERA COSMETICS has developed for Arab women," said Harith Al-Brashdi from Future Brands. "Our partnership will bring VIPERA's trendy beauty products to Oman, along with VIPERA's exciting retail strategy and competitive pricing model."
VIPERA sells its products through high-end kiosks located in high-traffic areas within major malls and shopping areas. This strategy, which has proved very successful in the UAE, delivers high brand visibility and easy access for customers to test and interact with VIPERA's products.
In addition, VIPERA COSMETICS offers a 'shop-in-shop' concept, which again capitalizes on high-traffic, high-yield women's shopping stores, as well as distribution through multi-branded stores and hypermarkets.
"In the second phase, we plan to roll out VIPERA COSMETICS outlets using our 'shop-in-shop' format to penetrate Oman's other cities and towns," said Amit Gandhi, director of VIP Ventures, VIPERA COSMETICS's Middle East master distributor. "Omani women will now have access to a vast and competitively priced range of cosmetics that keeps pace with the latest fashion and beauty trends."
Following the opening of the first VIPERA COSMETICS outlets in the UAE and Saudi Arabia last year, and now in Oman, VIP VENTURES is in discussions with potential partners in several other territories in the Middle East.
VIPERA COSMETICS is an international brand, established for more than two decades, with more than 4,000 points of sale across 14 European countries. VIP VENTURES partnered with VIPERA COSMETICS with the vision of launching the brand across the Middle East, Africa and Asia. The UAE, and particularly Dubai with its high tourism and international trade links, provides an excel-lent base for this expansion strategy.
Research clearly shows a high demand for beauty products in the Gulf. This, coupled with a strong mall culture and high disposable income levels, has ranked beauty spending per capita among women in the Middle East as the highest in the world.
About VIPERA COSMETICS:
VIPERA COSMETICS entered into a partnership with VIP Ventures FZC in 2010 to promote the brand across new in-ternational markets. The brand is available across the UAE, which include Dubai, Abu Dhabi, Sharjah, Al Ain and Ajman. VIPERA COSMETICS has an incredible array of colours ranging from over 300 colours of nail polish to over 310 shades of eye shadow. For more information, visit www.vipera-me.com.
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