VIPERA COSMETICS Forays into Saudi Arabia with Zain Gulf Group
To invest in booming AED10 billion Saudi cosmetics market; Plans 60 outlets across the Kingdom.
- (1888PressRelease) December 07, 2011 - Dubai - VIPERA Cosmetics, a leading European cosmetics brand, entered into a strategic partnership with Zain Gulf Group in Saudi Arabia, where the group will now be-come the exclusive franchisee of VIPERA COSMETICS in the Kingdom of Saudi Arabia. This partnership expands VIPERA COSMETICS presence in the region with 60 planned outlets spread across KSA and establishes the Zain Gulf Group foray into the retail cosmetic sector. Established in the Kingdom for over two decades, the Saudi Group has partnered with renowned brands such as Aigner, Miss Sixty, Elle, Ted Lapidus among others in Watches and brands like Candydays in Hospitality Sector.
Saudi Arabia's booming cosmetics market was valued at AED8 billion in 2008, indicating a market growth of 20 percent in two years and estimated to be worth AED10 billion in 2010. Riding on this growth, VIPERA COSMETICS' foray in to the country is appropriate as premium cosmetics com-mand 38 percent of the total market, and the Kingdom dominates the Middle Eastern sector in terms of consumption.
Elaborating on the partnership, Mr. Ali Ahmad Al-Harthi founder of the Group said: "Saudi Arabia is home to the Middle East's largest beauty market. We believe in VIPERA COSMETICS' vision and our strong presence in the region with more than 150 outlets will help establish the brand. We share the core values of providing our customers with quality products and look forward to a beneficial and lucrative partnership."
VIPERA COSMETICS will set up its 'kiosks retail model' across premium locations in Saudi Arabia utilizing the Group's retail footprint. The kiosk format provides a strategic marketing platform, capitalizing on high traffic areas, allowing for greater visibility and easy access for customers to test products. "Significant purchasing power and the traditional use of color cosmetics by Saudi women, particularly eye and face make-up, provide a clear market opportunity for VIPERA. The experience, infrastructure and resources of the Group will help us achieve our aggressive expansion plans for the country," said Amit Gandhi, Director of VIP Ventures, the UAE-based promoters of VIPERA COSMETICS.
VIPERA COSMETICS' superior color products, unique sales platforms and in-depth knowledge of the sector are set to harness the region's significant purchase power.
About VIPERA COSMETICS:
VIPERA COSMETICS entered into a partnership with VIP Ventures FZC in 2010 to promote the brand across new international markets. The brand is available across the UAE which include Dubai, Abu Dhabi, Sharjah, Al Ain and Ajman. VIPERA COSMETICS has an incredible array of colors ranging from over 300 colors of nail polish to over 310 shades of eye shadow. For more information, visit www.vipera-me.com.
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