Vinitaly, The Ambassador Of Italian Wines, And Eataly Pair The Best Of Italian Food & Wine At 'Vinitaly Day'

October 25th Event at Landmark Eataly Location in New York City Promises a New Beginning for Italian Wine Promotion in the US. End Quote

(1888PressRelease) August 05, 2010 - NEW YORK, NY - Although Eataly, the Italian artisan wine and food marketplace, has yet to officially open its doors in New York, its upcoming calendar of events already offers exciting news. The Eataly principals, the Farinetti family (Oscar Farinetti and his son Nicola), have finalized an agreement this week with Stevie Kim, general coordinator of Vinitaly International to showcase Italian wines in New York City on October 25th in trade and consumer tastings. Vinitaly, the wine promotion property of Veronafiere, will partner with Eataly as part of its upcoming Autumn 2010 U.S. Tour, which will take place in New York, Philadelphia on October 27th and culminate with an event at the Italian embassy in Washington DC on the 28th.

Eataly's opening, anticipated for the end of August, has created considerable buzz in the wine and food industry because of its revolutionary concept and the power of partners Lidia Bastianich, Joes Bastianich and Mario Batali. "Veronafiere, organizer of Vinitaly, the largest wine fair in the world, is ready to embrace this new and dynamic format to exhibit the best examples of Italian wines. We are extremely excited to present this new format in New York City," declared Giovanni Mantovani, CEO of Veronafiere.

'VINITALY DAY' will be an entire day dedicated to the best Italian wine producers in the most innovative and newest retail space dedicated to Italian food and wine in New York and perhaps anywhere in the United States. The event will transform the brand new marketplace, located on 5th Avenue and 23rd Street in Manhattan, into Vinitaly for the day. Italian wine producers will pour their wines from every corner of the 36,500 square foot marketplace.

Vinitaly International enters its 12th year but this latest event with Eataly will signal Vinitaly's first-ever strategic effort to target a wider audience in the US and generate broad consumer publicity for the event and for producers.

Vinitaly Day at Eataly New York has twin aims for its diverse audiences. On the one hand, Vinitaly wants to excite the American wine trade (importers, distributors, retailers, restaurateurs, sommeliers, wine consultants, wine educators) who are tired of 'the same old wine trade events" by bringing them a totally new concept of marketing Italian wines in a contemporary context. Vinitaly at the same time wants to introduce American wine consumers to Vinitaly, to Verona and to leading Italian wines.

The day will include a series of trade panel discussions followed by a tasting for the trade and then a charity tasting event for the consumers with proceeds going to the American Cancer Society. The festivities will also include a consumer sweepstakes with the winner heading to Verona in April of 2011 for Vinitaly, the largest wine event in the world. Further details on the festivities will be released later this month.

For additional information, email: vinitalyworldtour ( @ ) veronafiere dot it

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